Paid Growth Marketing Intern

Job Description

Paid Growth Marketing Intern | ALO

The Tone:
This is an internship at ALO, located in Beverly Hills, CA. ALO is dedicated to mindful movement, believing that practices like yoga lead to better living both on and off the mat, connecting studio practice to everyday life. This role is crucial for making an impact in digital marketing, supporting the growth of ALO’s brand by connecting data, creative content, and media strategy to expand its reach globally.

The TL;DR
• Role: Internship
• Type: Full-time
• Location: Beverly Hills, CA
• Pay: $25–$35 hourly
• Team: Growth Marketing team
• Mission: Support the planning, execution, and optimization of paid media campaigns across digital channels to connect data, creative, and media strategy to drive growth, particularly in International markets.
• Tech Stack: Microsoft Excel, Meta, Google, TikTok, Google Analytics, Looker, Tableau

What You’ll Actually Do
• Campaign Planning: Support global paid media planning across channels, including paid social and emerging platforms, ensuring campaigns are set up and ready for launch.
• Campaign Execution: Assist in the execution and optimization of global brand campaigns, international campaigns, key launches, and major marketing moments.
• Performance Analysis: Support weekly and post-campaign reporting by pulling performance data, building clear presentations, and assisting with analyzing campaign performance to identify trends and optimization opportunities.
• Creative Collaboration: Support creative briefing for various paid campaigns by organizing assets, drafting briefs, coordinating feedback, and tracking creative performance to identify engaging content.
• International Expansion: Contribute to paid planning and reporting for new market expansion in regions like Europe and APAC, researching new channels and supporting paid channel needs for new store openings.

The Must-Haves
• Background: Current enrollment or recent completion of a degree in Marketing, Business, Media, Analytics, International Business, or a related field. This internship is open to recent graduates or current seniors graduating in Spring 2025, Winter 2025, or Spring 2026.
• Experience: Strong interest in paid media, digital advertising, growth marketing, and international cultures and business.
• Skills: Proficiency in Microsoft Excel with the ability to analyze data and create impactful presentations, strong attention to detail and organizational skills to manage multiple workstreams, an analytical mindset with curiosity to interpret performance data, a creative eye with interest in brand storytelling, and excellent communication and collaboration skills.
• Bonus: Familiarity with paid media platforms such as Meta, Google, and TikTok. Experience with analytics or reporting tools like Google Analytics, Looker, or Tableau. Prior exposure through marketing internships, coursework, or hands-on projects is also beneficial.