Gen Z Brand Strategy Summer Intern

Job Description

Gen Z Brand Strategy Summer Intern | Aspire Bakeries

The Tone:
This is an internship at Aspire Bakeries, located in Los Angeles, CA. Aspire Bakeries creates foods that bring people together, baking breads, cookies, and cakes for beloved brands like La Brea Bakery® and Otis Spunkmeyer®. This role offers an immersive opportunity to understand how a business operates, contributing directly to the creation of products that bring joy to millions. You will own a high-impact project focused on how La Brea Bakery connects with Gen Z consumers, shaping future strategies for the brand.

The TL;DR
• Role: Internship
• Type: Full-time, Seasonal
• Location: Los Angeles, CA
• Pay: $25 hourly
• Team: Junior brand strategist partnering with Marketing, Sales, and Innovation.
• Mission: Define strategies for La Brea Bakery to effectively connect with and grow its presence among Gen Z consumers.
• Tech Stack: PowerPoint

What You’ll Actually Do
• Research: Conduct consumer research on Gen Z shopping behavior, food culture, and media habits to identify growth opportunities.
• Framework: Develop a compelling brand framework that highlights La Brea Bakery’s unique appeal to Gen Z.
• Insights: Pinpoint key consumption moments and occasions that drive demand from Gen Z consumers.
• Strategy: Translate strategic insights into actionable playbooks for retail, foodservice, packaging, social media, and partnerships.
• Presentation: Create and deliver executive-level presentations with clear recommendations to senior leadership.

The Must-Haves
• Background: Early Career, pursuing a Bachelor’s or Master’s degree in Marketing, Business, Communications, or Analytics.
• Experience: Demonstrated experience in consumer research and synthesizing insights; GPA of 3.0 or higher.
• Skills: Proficiency in PowerPoint, basic data analysis, strong social and digital content literacy, excellent written and verbal communication.