Innovation Marketing Intern

Job Description

Innovation Marketing Intern

Location: NEW YORK, NY

Job Type: Internship

About Lactalis:
Ready for more than just a job? Build a career with purpose at Lactalis in the USA. Lactalis is a global leader in dairy, a family-owned company with over 85,000 professionals worldwide. In the US, Lactalis proudly offers an unrivaled house of beloved brands, including:
• Italian cheeses and ricotta: Galbani®
• Specialty cheeses and butters: Président®
• Natural and grated cheeses: Kraft®, Cracker Barrel®, BlackDiamond®
• Cottage cheese: Breakstone’s®
• Milk: Parmalat®
• Yogurt portfolio: siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, GreenMountain Creamery®, and Mountain High®
• Ethnic favorites: Karoun®, Gopi®, and Arz®

Lactalis lives by its core values: Ambition, Engagement, and Simplicity. The company fosters a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

About the Role: Innovation Marketing Intern
Lactalis American Group is seeking an Innovation Marketing Intern based in New York City. This role is integral to the execution of the Président marketing plan, offering a meaningful opportunity to contribute to a leading dairy brand.

The Innovation Marketing Intern will be responsible for a variety of tasks including:
• Developing new packaging.
• Coordinating new product launches.
• Strategic execution of the marketing plan.
• Communication efforts.
• Data analysis of the market and competition.
• Coordination of omnichannel campaigns.

The intern will also collaborate extensively with cross-functional internal teams (R&D, QA, Legal, Plant, etc.) and external agencies to ensure alignment with company goals and values.

Key Responsibilities for This Position Include:
• Develop new packaging and coordinate the end-to-end execution of new product launches.
• Analyze complex market datasets and competitive trends using Excel to identify actionable business insights.
• Assist the implementation and execution of the Président marketing plan and consumer promotions.
• Create professional, high-impact sales & marketing materials and presentations that balance visual appeal with clear data visualization.
• Coordinate and implement digital marketing and shopper marketing programs to drive brand awareness and trial.
• Report on sales performance, marketing ROI, and campaign effectiveness by synthesizing analytical findings into actionable insights.
• Conduct market research and data mining projects to uncover insights and opportunities within the category.

Required Qualifications:

Education:
• Bachelor’s degree is required.
• Master’s degree is preferred.
• Majors in Business, Marketing, or Data Analytics are preferred.

Experience:
• Some practical experience through prior internships or professional experiences.
• Experience with IRI is a plus.
• Experience with Adobe Creative Suite, Canva is a plus.

Competencies:
• Strong analytical skills: Proficient in analyzing complex data sets using Excel, with a data-driven mindset combined with a creative approach to problem-solving.
• Concern for accuracy: Must be very detail-oriented.
• Passionate about brand marketing and eager to learn and grow.
• Open-minded, with the capacity to understand, analyze, and react.
• Strong communication & organizational skills: Must be able to multi-task and coordinate activities between several departments.
• Proactivity: Proactive in tasks and meeting deadlines.
• Significant knowledge of current software systems including Outlook, Word, Excel.
• Interest in foreign cultures, capacity to adapt to US/French business cultures.
• Interest in food as part of a lifestyle; cheese amateur. Regular tastings.

Benefits and Perks:
Lactalis offers a comprehensive Total Rewards Program with affordable benefits and coverage options. The company significantly supports insurance costs, contributes generously to retirement plans, and offers Paid Time Off from day one. Lactalis is committed to professional growth, providing training and development opportunities, including Education Reimbursement.

Equal Employment Opportunity:
Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations.

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