Marketing Performance Analyst (Support)

Job Description

About the Company

GRO is a boutique marketing firm that specializes in providing tailored marketing strategies designed to deliver real and measurable results. The company partners with businesses committed to growth and achieving ambitious goals. GRO operates with a data-driven approach, leveraging the latest technology and tools to ensure exceptional and measurable outcomes. They emphasize maintaining high quality of work, constantly striving for excellence, and never compromising their standards. The primary mission of GRO is to facilitate client growth and help them reach new heights through customized and cutting-edge strategies.

About the Job Description

What You’ll Do
This role involves supporting the marketing analytics and account management functions. Key responsibilities include:
• Google Business Profile Management: Assisting in the management and optimization of Google Business Profiles (Google My Business accounts) for multiple clients.
• Data Reporting and Interpretation: Pulling, reviewing, and interpreting monthly analytics reports from various digital platforms, including Google Ads and Meta Ads.
• Performance Tracking and Analysis: Tracking and analyzing Key Performance Indicators (KPIs) and other metrics related to marketing and advertising campaigns.
• Internal Reporting: Compiling insights and preparing internal reports for the client success team to review.
• Campaign Monitoring: Continuously monitoring campaigns to identify trends, successes, and areas for improvement.
• Collaboration: Working closely with the advertising and strategy teams to ensure the accuracy of all reporting.

What We’re Looking For
The ideal candidate will possess:
• Educational Background: A current student or recent graduate in Marketing, Business Analytics, Communications, or a related field.
• Interest: A strong interest in digital marketing and understanding advertising performance.
• Technical Proficiency: Comfort with tools like Google Analytics, Google Ads, and Meta Business Manager, or a strong willingness to learn these quickly.
• Data Skills: Proficiency in Excel/Google Sheets for data analysis and reporting.
• Mindset: A detail-oriented, organized, and analytical approach to tasks.
• Learning Agility: Eagerness to learn how marketing agencies track performance and demonstrate Return on Investment (ROI) to clients.

What You’ll Gain
This position offers significant growth and learning opportunities, including:
• Hands-on Experience: Direct, practical experience in marketing analytics and supporting account management.
• Specialized Training: Training specifically in Google Business Profile management and the tracking of advertising performance.
• Exposure: Exposure to key marketing metrics and industry-standard reporting processes.
• Skill Development: A stronger foundation in analyzing KPIs and building actionable performance insights.
• Mentorship: Guidance and support from experienced digital marketing professionals.
• Career Potential: Potential for long-term growth and future career opportunities within GRO.