Web Marketing Intern
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Job Description
About Kaufman Rossin
Kaufman Rossin is a top accounting firm that prioritizes its people, their development, and their well-being. The firm has been recognized as the Best Place to Work in South Florida over a dozen times and has grown to over 700 employees across multiple offices. The firm embraces authenticity and is an equal opportunity employer committed to creating a culture that reflects the diversity of the firm and its clients.
Job Description: Web Marketing Intern
Kaufman Rossin is seeking a Web Marketing Intern to support the website manager in maintaining and enhancing the firm’s four websites during the summer term. This internship offers hands-on experience in content management, SEO, and web analytics, working closely with the website manager. The intern will assist with tasks aimed at ensuring the web presence stays up-to-date, relevant, and user-friendly.
Responsibilities:
• Website & Content:
• Update website content to ensure accuracy and relevancy.
• Upload and format blog posts, articles, and other content.
• Source and edit images as needed for web.
• Log technical issues in shared project for website vendor review.
• Assist with testing new website functionality as needed.
• Competitive Research:
• Collaborate on competitive research projects, including building comparisons of various website designs, features, and content ideas.
• Monitor key competitive metrics, such as website traffic trends using tools like SEMrush.
• SEO & Analytics:
• Perform keyword research and implement SEO best practices as needed.
• Track website traffic and user behavior using Google Analytics or other tools.
• Identify backlink opportunities, perform competitor backlink analysis as needed, and manage existing backlink inventory.
• Assist with reports and basic analysis under the website manager’s direction.
Requirements:
• Currently obtaining a degree in Marketing, PR, Advertising, Communications or a similar discipline
• Junior or Senior in college
• 3.0 GPA or above
• Excellent oral and written communication skills
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace (Docs, Sheets, Slides)
• Familiarity with WordPress CMS
• Basic understanding of SEO, SEM, and web analytics tools (Google Analytics, SEMRush, Google Search Console, Moz, Ahrefs, etc.)
• Ability to work both independently and as part of a team in a fast-paced environment
• Strong attention to detail, time management and organizational skills
• Creative thinker with the ability to brainstorm and contribute fresh ideas
• Desire to help others and the organization succeed
• Availability for 20 – 40 hours/week
How You’ll Stand Out:
• Double major or additional training in one of the following areas: Computer Science, Web Development, Graphic Design, Psychology, Business
• Direct experience with SEO, SEM, web analytics and/or WordPress
• Familiarity with project management software such as Asana
• Prior internship within digital marketing or a related discipline
