Web Content & Analytics Manager

Job Description

About AAMI:

The Association for the Advancement of Medical Instrumentation (AAMI) is a leading global organization focused on advancing the development, management, and safe and effective use of healthcare technology. AAMI serves over 11,000 healthcare technology professionals through standards, training, conferences, publications, and other resources, shaping the future of health technology.

Job Description:

AAMI is seeking a full-time Web Content & Analytics Manager to administer, optimize, and provide strategic oversight of AAMI’s digital ecosystem, including customer-facing platforms and internal tools. This role ensures the functionality, reliability, and continuous improvement of AAMI’s digital presence while providing data-driven insights to support organizational goals. This is a cross-departmental role focused on enhancing user experience and enabling data-informed decisions through business intelligence and analytics.

Key Responsibilities:

• Administration of Web and Digital Platforms (approximately 40% of focus and effort):
• Serve as the primary administrator and internal expert for AAMI’s web-based platforms, including the CMS, AMS, LMS, and other related digital systems.
• Oversee the interoperability of web systems and platforms, ensuring content and data accuracy.
• Manage relationships with external platform vendors, ensuring contracted deliverables, platform updates, and issue resolution are handled appropriately and timely.
• Lead quality assurance and compliance initiatives for digital platforms, including SEO management, accessibility management, mobile responsiveness, and other appropriate initiatives
• Develop and maintain SOP’s and training materials for internal staff interacting with the organization’s digital platforms.
• Web and Business Analytics (approximately 40% of focus and effort):
• Build, maintain, and distribute dashboards and reports providing insights into web performance, content engagement, product traffic, user behavior, and other key areas of business intelligence using GA4, Salesforce and other BI tools.
• Support data-informed decision-making across the organization by partnering with department heads and internal stakeholders to interpret data and extract business intelligence from data.
• Track and optimize conversion funnels, tag performance, and attribution paths to inform campaign strategies, conversions, and enhance web UI/UX.
• Work with Department Heads to understand AAMI business and prescribe ways to optimize internal processes and facilitate growth.
• IT and IS Projects (approximately 20% of focus and effort):
• Serve as a liaison to other teams in the organization for digital transformation or cross-functional initiatives involving web or digital systems.
• Support cross-functional technology projects such as platform migrations, data warehousing, SSO implementations, or security enhancements.
• Research and pilot emerging digital and AI tools to enhance AAMI’s external presence and internal processes.

Minimum Required Qualifications:

• Undergraduate degree in a related field. Additional training in website operations and technology.
• Minimum of three years’ experience and success in website content management/development.
• Experience managing an outside web host and working with outside vendors.
• Proficient in use of an enterprise-level CMS to manage web content.
• Skill in the use of Adobe products such as Dreamweaver, Photo Shop, Adobe Acrobat, and Illustrator.
• Skill in the use and analysis of web metrics and related tools.
• Working knowledge of web-based media, UX/UI design, web layout and formatting, and responsive design.
• Understanding of web technology stack (CSS/HTML, scripts, XML, hosting, etc.).
• Proficiency in MS Word, Excel, Access, and Outlook is required.
• Focus on teamwork, and delivery of exceptional customer service.
• Excellent work ethic, organizational, and communication skills.
• Detail-oriented, self-directed, and able to effectively complete tasks with minimal supervision.
• Flexibility, able to switch priorities as needed in a dynamic and fast-paced environment.

Preferred Qualifications:

• Knowledge of medical or scientific content helpful.
• Proficiency in administrating a site using the Sitefinity CMS or WordPress.
• Working knowledge of applying AI tools.

Working Conditions:

• Normal in-office, virtual, and hybrid environment.
• Flexible hours: day and some evening hours required to support special initiatives.
• Travel infrequently (1 to 2 times per year) but may vary, usually within the US.
• Hybrid work schedule, minimum of two days a week in Arlington, VA, office. Flexibility required to increase days in the office based on mission/business needs.