Tour Marketing Intern
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Job Description
About Live Nation Entertainment:
Live Nation Entertainment is the world’s leading live entertainment company, comprised of three global market leaders: Ticketmaster (global leader in event ticketing, selling over 620 million tickets annually), Live Nation Concerts (largest provider of live entertainment, promoting over 50,000 events annually for nearly 7,000 artists), and Live Nation Media & Sponsorship (creates strategic music marketing programs connecting sponsors with the 145 million fans attending Live Nation events).
Job Description: Tour Marketing Intern (Summer 2025)
This is a paid, part-time internship (up to 40 hours per week), offering a hybrid work model (ideally 1-2 days per week in the office). The internship provides real-world experience in the live entertainment industry, allowing interns to apply academic learning to practical situations and develop leadership, problem-solving, and communication skills.
Key Responsibilities:
• Work closely with the Tour Marketing Team to understand the full tour marketing lifecycle and how different teams interact.
• Participate in departmental meetings.
• Conduct artist and fan research, monitoring social media conversations, fan sentiment, and genre trends.
• Create marketing recaps for tour announcements and on-sale periods.
• Assist in executing national promotions and sweepstakes.
• Compile creative assets and collaborate with the creative team on tour materials.
• Coordinate with the PR team, providing tour information and support for press events.
• Understand budgets, invoice payments, financial reporting, and media spending updates.
Learning Objectives:
• Understand the end-to-end marketing process for launching national tours across various venue types.
• Learn about different departments within the Concerts Marketing Division and cross-functional collaboration.
• Develop an understanding of the touring industry, including ticketing and booking.
• Create and present a tour marketing campaign for a chosen artist to HR and the tour marketing department at the end of the internship.
Preferred Qualifications:
• Recent graduate or currently enrolled in an accredited college or university (preferably in Marketing or Communications). Junior or senior standing preferred.
• Previous experience (school, internship, or professional) is preferred.
• Strong creative thinking and problem-solving skills.
• Excellent verbal, written, and interpersonal communication skills.
• Strong judgment, tact, and diplomacy.
• Teamwork skills and ability to execute programs.
• Physical requirements include constant walking, climbing stairs, lifting and carrying 50+ lbs, and occasional sitting.
The internship program runs during Summer 2025.
