Summer Social Media Intern

Job Description

About the Role: Summer Social Media Intern (TikTok Focus)

Califia Farms is seeking a talented, self-motivated undergraduate for a 10-week summer internship, working 40 hours/week. This hybrid position supports our Communications team in developing social media strategy and content, with a primary focus on TikTok. Based in our DTLA Arts District office Tuesday through Thursday, this role offers direct interaction with key internal partners to create engaging content, report on current social trends, and foster a deeper connection with the loyal Califia Farms audience, while actively attracting and engaging new consumers.

What You’ll Achieve By the End of the Internship:

• Solid Understanding: Gain a comprehensive grasp of the social media landscape and emerging trends.
• Content Creation Expertise: Develop compelling content for Califia’s social channels, adopting a test-and-learn methodology.
• Audience Engagement: Successfully reach new consumers and create a deeper resonance with a younger audience, particularly Gen Z.
• Presentation Skills: Confidently present data and recommendations in team settings.
• Brand Ambassadorship: Learn to embody Califia’s brand voice and positioning, acting as an authentic consumer ambassador for the brand.

Key Responsibilities:

Content Creation Support:

• Rapid Content Development: Quickly compose original, relatable, fun, informational, and on-brand TikTok content ideas, leveraging trending sounds within the app.
• Creator Identification: Proactively identify and engage with up-and-coming TikTok content creators.
• Self-Sufficiency: Be capable of independently producing your own content from concept to execution.
• Collaborative Brainstorming: Actively participate in team brainstorms and content ideation sessions.

Social Media Support:

• TikTok Niche Discovery: Support the team in discovering Califia Farms’ unique niche on TikTok to drive brand awareness, engagement, and advocacy amongst Gen Z.
• Performance Optimization: Collaborate with the social team to understand performance and growth metrics, utilizing insights to adjust creative for optimizing posts.
• Monthly Reporting Assistance: Assist the Social Media Manager with monthly reporting on social performance.
• Community Engagement: Engage directly with followers in DMs and comments as needed.
• Trend Research: Continuously research social media news, updates, and trends to propose innovative ideas for Califia Farms’ presence across all platforms (Instagram, TikTok, Facebook, X, Pinterest, etc.).
• Ad Hoc Projects: Provide ad hoc support on the Califia Farms blog and other projects falling under the Social/Communications Team.

Who You Are:

The ideal candidate is creative, possesses a good sense of humor, and has a keen interest in marketing for a values-driven organization. You should also have a basic knowledge of marketing principles, acquired through coursework or prior work experience.

Qualifications & Skills:

• Academic Pursuit: Typically pursuing a Bachelor’s degree in Business, Marketing, or a related field.
• Attention to Detail: Excellent attention to detail with strong organizational skills.
• Multi-tasking & Follow-through: Ability to multi-task effectively with excellent follow-through and task completion.
• Communication: Strong oral and written communication skills (writing samples may be requested).
• Team Player: Strong team player with the ability to work effectively with diverse cross-functional teams.
• Problem-Solver: A proactive problem-solver, capable of working independently to produce quality results.
• Adaptability: Thrives in a fast-paced environment.
• Video Content Passion: Very comfortable both behind and in front of a camera, with a genuine passion for creating video content.
• Social Media Savvy: An innate user of social media with basic knowledge of what types of content perform well on various platforms.
• Technical Proficiency: Proficient in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook.

Application Requirements:

Please submit the link to your Instagram and TikTok profile(s) with your application. If applicable, a portfolio with previous work is also accepted. Video content samples may be requested.

Salary: $23.00/hour

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.