Summer Intern, Pro-AV Product Marketing (AI-enabled Customer Segmentation)

Job Description

Overview

Sharp’s Pro-AV Product Marketing team is seeking a highly motivated Summer Intern to help shape the future of our go-to-market strategy through data-driven, AI enabled customer segmentation. This role will focus on developing a segmentation model that identifies key customer groups, buying propensity, and optimal routes to market. Insights learned will help influence product prioritization, positioning, and promotional strategies. This is a hands-on, high-impact opportunity to work closely with senior marketing leadership while gaining real-world experience at the intersection of AI, analytics, and product marketing.

What You’ll Gain

• Real-world experience applying AI and analytics to product marketing strategy
• Exposure to B2B product marketing within a global technology company
• Direct mentorship from the Director of Product Marketing and company leaders
• Opportunity to influence decisions that impact product strategy and sales outcomes
• Experience working at Sharp’s ProAV headquarters in Downers Grove, IL

Responsibilities

• Develop an AI-enabled customer segmentation framework for Sharp’s display products
• Identify and define key customer segments based on attributes such as industry, use case, size, and buying behavior
• Build a structured framework to evaluate:
  • Product attributes and value drivers
  • Key customer profiles and decision makers
  • Propensity to buy across segments
  • Predominant channels and routes-to-market (RTM)
• Analyze internal and external data sources to generate actionable insights
• Translate analytical findings into clear recommendations that support:
  • Product prioritization
  • Product positioning and messaging
  • Promotional and go-to-market strategies
• Present findings and recommendations to the Product Marketing leadership team

Qualifications

• Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Analytics, Data Science, Computer Science, or a related field
• Strong analytical and problem-solving skills
• Interest or coursework in AI, machine learning, data modeling, or advanced analytics
• Ability to structure ambiguous problems and turn data into clear business insights
• Proficiency with Excel, PowerPoint, and data analysis tools (e.g., Python, R, SQL, or similar is a plus)
• Strong written and verbal communication skills
• Self-starter with curiosity, attention to detail, and a collaborative mindset

Summer Internship Details

• Compensation: The hourly rate is $20/hr.
• Duration: The internship program spans approximately 10 weeks, running from June 1st to August 14th, 2026.
• Work Arrangement: This is a hybrid position, requiring interns to be in the office four days a week (Monday to Thursday), with Fridays designated for remote work at the manager’s discretion.
• Transportation: Interns must have reliable transportation.
• Housing: We do not provide housing or a housing stipend for interns.
• Work Visa: Unfortunately, we do not offer work visa sponsorship for this role, including participation in Curricular Practical Training (CPT), Optional Practical Training (OPT), and F-1 Visa programs.

Job Location: US-IL-Downers Grove