Summer Intern, Lifecycle Marketing

About e.l.f. Beauty, Inc.

e.l.f. Beauty, Inc. stands with every eye, lip, face, and paw, championing clean, cruelty-free beauty at an incredible value. This core commitment has fueled the remarkable success of our flagship brand, e.l.f. Cosmetics, since 2004, and has driven our strategic portfolio expansion. Today, our diverse multi-brand portfolio includes:

• e.l.f. Cosmetics: Our iconic flagship brand.
• e.l.f. SKIN: Expanding our commitment into skincare.
• Well People: A pioneering clean beauty brand.
• Keys Soulcare: A groundbreaking lifestyle beauty brand created with Alicia Keys.
• Naturium: High-performance, biocompatible, clinically-effective, and accessible skincare.

Our business performance has been nothing short of extraordinary, with 26 consecutive quarters of net sales growth, culminating in net sales of $1 Billion in Fiscal Year 25. We are proud to be the #2 mass cosmetics brand in the US and the fastest-growing mass cosmetics brand among the top 5.

Our total compensation philosophy is designed to attract and retain top talent, offering every full-time new hire:

• Competitive Pay and Benefits
• Bonus Eligibility: Consistently achieving 200% of target over the last four fiscal years.
• Equity Opportunities
• Flexible Time Off
• Year-Round Half-Day Fridays
• Hybrid Work Environment: 3 days in office, 2 days at home.

We firmly believe that the combination of our unique culture, comprehensive total compensation, workplace flexibility, and genuine care for our team creates an unmatched environment, not just within the beauty industry, but across any industry.

Visit our Career Page to learn more about our team.

Position Summary: Summer Intern, Lifecycle Marketing

e.l.f. Cosmetics is seeking a dynamic and eager Summer Intern, Lifecycle Marketing to play a crucial supporting role in the execution of our comprehensive lifecycle campaigns. This internship provides a hands-on opportunity to gain invaluable exposure to CRM and lifecycle marketing strategies within a fast-paced, high-growth consumer brand environment.

The intern will assist with campaign preparation, meticulous organization, vital QA support, and seamless cross-functional coordination. This critical support will ensure that our lifecycle initiatives across email, SMS, and push messaging launch smoothly, on time, and with maximum impact, particularly during a high-volume period for the team.

Key Responsibilities:

• Campaign Support: Actively support lifecycle marketing campaigns across all key channels, including email, SMS, and push messaging.
• Input Preparation: Meticulously prepare and organize all necessary campaign inputs, encompassing creative assets, compelling copy, accurate links, and precise audience details.
• Documentation & Tracking: Maintain comprehensive trackers and documentation for all active lifecycle initiatives, ensuring clarity and transparency.
• Quality Assurance (QA): Assist with critical QA processes by thoroughly reviewing test sends, verifying links, and confirming personalization fields for accuracy.
• Feedback Management: Track feedback received and proactively follow up on necessary updates with the CRM development and creative teams.
• Cross-Functional Handoffs: Support seamless handoffs and collaboration between lifecycle, creative, loyalty, and development partners.
• Team Support: Assist with meeting notes, status updates, and various ad hoc team needs as they arise, demonstrating flexibility and initiative.

Requirements:

• Academic Status: Must be a rising junior or senior at the time of the internship.
• Availability: Must be available for the full internship period: June 1 – August 28.
• On-Site Presence: Available for in-office work at least three days per week.
• Educational Background: Currently pursuing a degree in Marketing, Business, Communications, or a related field.
• Organizational Skills: Possess strong organizational skills and exceptional attention to detail.
• Adaptability: Comfortable managing multiple tasks concurrently in a fast-paced and dynamic environment.
• Communication: Demonstrate clear and effective written communication skills.
• Personal Attributes: Dependable, proactive, and genuinely eager to learn and contribute.
• Interest: A genuine interest in lifecycle marketing, CRM, or consumer brands.
• Passion: A passion for beauty and skincare is a significant plus.

The Impact of Your Internship:

This summer, as an e.l.f.tern, you will play a pivotal role in supporting active lifecycle marketing campaigns across our critical communication channels: email, SMS, and app messaging. Your focused contributions will be on campaign preparation, meticulous organization, essential QA support, and seamless cross-functional coordination for a diverse range of ongoing lifecycle initiatives, including highly personalized and loyalty-driven campaigns. This role is instrumental in ensuring that campaigns are consistently launch-ready by expertly organizing inputs, maintaining precise documentation, and supporting execution workflows during a peak activity period for our team.

Note on AI Tools: We may utilize artificial intelligence (AI) tools to support various parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools are designed to assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.