Summer Intern – College Ambassador Program Lead

Job Description

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Come join Owl’s Brew | Boozy Tea + Tea Cocktails, a Connecticut Innovations portfolio company, as a Summer Intern!

About Owl’s Brew

Owl’s Brew is a rapidly expanding, female-founded Bev/Alc company that is revolutionizing the beverage category. We are dedicated to crafting award-winning boozy beverages using only the highest quality ingredients: real fruit, real tea, and real botanicals. We pride ourselves on having no shortcuts, no chemicals, and no funny business in our products. Our core mission is to create drinks that not only taste incredible but also make you feel good about what you’re drinking. We describe our philosophy as “wellness-ish” and encourage everyone to #DrinkWise.

About the Role: Summer Intern – College Ambassador Program Lead

As a Summer Intern, you will take full ownership of the day-to-day execution and management of Owl’s Brew’s vital college ambassador program. This hands-on role encompasses the entire lifecycle of the program, from initial talent sourcing and campaign activation to comprehensive performance recaps. You will play a crucial role in expanding our brand presence among college students and cultivating authentic connections.

Key Responsibilities:

Ambassador Sourcing & Recruitment

• Identify and Source Talent: Proactively identify and recruit potential brand ambassadors across various college campuses, diverse social media platforms, and key geographical markets relevant to Owl’s Brew.
• Vet Candidates: Thoroughly vet all prospective candidates for a strong brand fit, evaluate their content quality, and assess their audience alignment to ensure effective representation.
• Manage Outreach & Onboarding: Handle all aspects of ambassador outreach, streamline the onboarding process, and manage sign-ups efficiently.
• Maintain Database: Develop and maintain an organized ambassador database and tracking system to keep all program information current and accessible.

Training & Program Management

• Onboard & Train: Assist in the comprehensive onboarding and training of ambassadors, ensuring they fully understand Owl’s Brew’s brand values, core messaging, and content guidelines.
• Communicate Clearly: Clearly communicate program expectations, campaign timelines, and detailed campaign briefs to all participating ambassadors.
• Main Point of Contact: Serve as the primary point of contact for ambassadors, providing ongoing support and guidance throughout each activation period.
• Ensure Compliance: Rigorously ensure that all ambassador activities and content are in strict compliance with alcohol marketing guidelines and regulations.

Activation & Content Management

• Activate Campaigns: Mobilize ambassadors for a variety of initiatives, including new product launches, strategic sampling moments, targeted campus programs, and engaging social media campaigns.
• Collect & Organize Content: Systematically collect, organize, and accurately tag all ambassador-generated content across platforms such as TikTok, Instagram, and various photos and videos.
• Coordinate Approvals: Manage content submissions, secure necessary usage rights, and coordinate content approvals to maintain brand consistency and quality.
• Flag Standout Content: Identify and flag standout content and high-performing creators for potential future paid partnerships or long-term collaborations.

Reporting & Recaps

• Compile Recaps: Generate detailed campaign recaps, including analyses of content performance, overall reach, engagement metrics, and key learnings.
• Track KPIs: Monitor and track essential Key Performance Indicators (KPIs) such as the number of posts delivered, total impressions, engagement rates, and content usage across various channels.
• Share Insights: Provide valuable insights and actionable recommendations to continuously improve the effectiveness and impact of future ambassador activations.

Who You Are

We are looking for a candidate who is:

• Highly Organized & Detail-Oriented: Someone who thrives on structure and precision (you genuinely appreciate a well-maintained spreadsheet).
• Social-Native & Trend Savvy: Completely fluent in the latest TikTok & Instagram trends and adept at navigating social media landscapes.
• Confident Communicator: Comfortable and effective in communicating with both creative talent (creators) and peers.
• Self-Starter: A proactive individual who can independently manage multiple ambassadors and concurrent tasks with minimal supervision.
• Passionate about Marketing: Enthusiastic about branding, social media marketing, and the evolving creator culture.
• Interested in Our Niche: Possesses a genuine interest in the food, beverage, “wellness-ish,” or lifestyle brand sectors.
• Brand Aligned: Comfortable and enthusiastic about representing a female-founded, values-driven brand with integrity.

Bonus Points (Preferred Qualifications)

• Prior experience with ambassador or influencer programs.
• Familiarity with creator tools, tracking links, or content management platforms.
• On-camera experience or a personal background in social content creation.
• Active campus involvement or a strong university network.

What You’ll Gain

This internship offers a unique opportunity to:

• Hands-On Experience: Acquire direct, practical experience running a real-world, impactful ambassador program from start to finish.
• Direct Exposure: Gain valuable insights and direct exposure to influencer marketing, social media strategy, and comprehensive brand marketing.
• Ownership & Responsibility: Be entrusted with significant ownership and responsibility; your contributions will directly translate into live, public-facing work.
• Collaborative Environment: Join a fun, collaborative team that highly values creativity, initiative, and innovative thinking.
• Product Perks: Enjoy Owl’s Brew product perks! 🥂

Individuals seeking employment at Owl’s Brew are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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