Summer Impact Marketing (Adult Imprints) Internship
Are you applying to the internship?
Job Description
About Sourcebooks:
Sourcebooks is a thriving entrepreneurial company that publishes books across various genres. They pride themselves on a data-driven approach, creating books that achieve national bestseller status and win numerous awards. The company is comprised of passionate book lovers dedicated to connecting books with readers through innovative strategies. Sourcebooks boasts a strong company culture, recognized as Newsweek’s #2 Most Loved Workplace in 2024 and a leader in innovation by Fast Company (2024 Most Innovative Companies, 2023 Best Workplaces for Innovators). Their mission is to change lives through books, and they claim to have impacted over 300 million lives.
Job Description: Summer Impact Marketing (Adult Imprints) Internship
This is a paid, in-person internship (10 weeks, 24 hours/week, 3 days/week) at Sourcebooks’ New York, NY office within the Impact Marketing Department, working with the Adult Fiction and Adult Nonfiction imprints (Bloom Books, Poisoned Pen Press, Casablanca, Landmark, Cosmo Reads, and Sourcebooks Trade).
The internship focuses on building awareness for authors and their books. Responsibilities include:
• Market Research: Identifying target audiences and contributing creative promotional ideas.
• Marketing Materials Creation: Supporting the development of press releases, book descriptions, social media posts, and digital ads.
• Marketing Campaign Execution: Assisting in the development and implementation of marketing campaigns, including social media strategies and influencer outreach.
• Media Outreach: Building and updating press lists, tracking media coverage, and cultivating relationships with reviewers and influencers.
• Event Planning & Execution: Supporting the planning and execution of book tours, virtual events, and author signings.
The internship will provide hands-on experience in a growing book publishing company, teaching various communication styles and strategies for internal and external audiences. A key focus is storytelling – communicating Sourcebooks’ story and “Books Change Lives” mission. Interns will learn to refine messaging, engage audiences, and understand brand values. The ideal candidate is a book lover eager to learn and contribute to the world of books.
