Sponsorship & Event Marketing Intern

Job Description

About Company

Alliance Highway Safety specializes in impactful community messaging, primarily focusing on highway safety programs. They work directly with various states to carry out targeted messaging campaigns about critical issues such as drinking and driving, texting and driving, wearing seatbelts, and speeding. These campaigns are delivered using diverse platforms, including sports, entertainment, and high school venues. The company is dedicated to making a tangible impact in communities and saving lives through effective communication and engagement. As part of its operations, Alliance Highway Safety coordinates a variety of sponsorship events across the country to disseminate its vital messages.

Job Description, Detailed

This is an internship program designed for flexible, outgoing, and organized individuals to help coordinate a variety of sponsorship events nationwide.

Key Learning Opportunities & Experience:
• Learn about the ins and outs of event marketing and corporate sponsorships.
• Assist with the management of sponsorship campaigns.
• Meet and listen to established professionals in highway safety.
• Gain extensive travel experience across the country to diverse events.

Travel & Event Venues:
The role involves significant travel to various events, which may include:
• Fairs
• Festivals
• Motorcycle Rallies
• Racetracks
• College Sports events
• The Choices Matter Program

Core Responsibilities:
• Staffing and fulfilling event metrics as scheduled, including weekdays, weekends, and some holidays.
• Planning, booking, and coordinating travel arrangements for events.
• Contacting and working with venue coordinators, such as school leadership, college career centers, and sponsorship partners.
• Researching marketing tools and collecting program data.
• Traveling to events and effectively marketing highway safety campaigns.
• Reporting and communicating to managers to maximize the impact of highway safety programs.
• Preparing professional recaps of each event for the client.
• Capturing photographs of marketing activations and engagement at events.
• Ensuring that each venue is meeting sponsorship requirements (e.g., signs, PA announcements, video commercials, print ads).
• Inventory management of both office and off-site storage.
• Engaging in “team-think” and brainstorming to increase the effectiveness of sponsorship activations.
• Creation of projects using Adobe Photoshop, Adobe Illustrator, and Canva (optional).
• Performing other tasks as assigned.

Qualifications/Requirements:
• Must be able to travel 75% of the time.
• Well-organized.
• Excellent written and verbal communication skills.
• Knowledge of Microsoft Office: Word, Excel, PowerPoint (Preferred: Teams Application & HubSpot).
• Ability to multitask and time manage.
• Ability to stay flexible and adaptable.
• Self-starter with a positive attitude.
• Strong interpersonal skills that complement a proactive, solution-driven, team-oriented work ethic.
• Ability to work untraditional hours, including weekends, evenings, and some holidays.
• Be able to lift a minimum of 50 lbs. as needed.

Education/Experience:
• College Juniors / Seniors needing an academic credit internship.
• Recent graduates looking for experience in marketing, event management, and operations.

Duration Of Internship:
• August – December 2025

Pay:
• Stipend Based

Alliance Highway Safety is an equal opportunity employer, committed to diversity and inclusion.