Social Media Strategy Intern

Job Description

About BamJam: A Modern Pantry Staple

BamJam is a rapidly expanding brand revolutionizing the fruit spread category with its protein-packed offerings. Our mission is to elevate everyday staples, delivering both bold flavor and nutritional benefits. We currently reach customers nationwide through our direct-to-consumer channel and are strategically expanding into specialty retail markets.

Built upon a foundation of distinctive branding, compelling storytelling, and a joyful approach, BamJam is not just a product, but a modern, better-for-you pantry essential designed to delight consumers.

Role: Social Media Strategy Intern

We are searching for a highly strategic Social Media Strategy Intern to collaborate directly with our founder. This role is pivotal in developing and systematizing our overarching content strategy.

Please note: This is a strategy-focused role. Your primary responsibilities will involve thinking, researching, and planning, rather than content creation.

This internship requires approximately 3 hours per week, which includes a mandatory weekly strategy meeting with the founder.

Key Responsibilities

• Actively monitor and identify emerging trends on TikTok and Instagram, specifically within the food, wellness, and emerging Consumer Packaged Goods (CPG) brand sectors.
• Generate and propose weekly content ideas that are strategically aligned with BamJam’s brand voice and growth objectives.
• Contribute to the development and conceptualization of 2–4 weeks’ worth of content plans in advance.
• Identify and articulate creative hooks, unique angles, and compelling storylines designed to significantly increase audience engagement.
• Assist in the organization and maintenance of a structured and efficient content calendar.
• Stay continuously informed about cultural shifts and platform updates relevant to BamJam’s digital presence and strategy.

Qualifications

• Possess a strong, nuanced understanding of TikTok and Instagram culture, including trends, algorithms, and community behaviors.
• Demonstrate a natural ability to conceptualize ideas in terms of hooks and attention-grabbing concepts.
• Exhibit strong organizational skills, a proactive mindset, and a high degree of self-motivation.
• Show a genuine interest in startups, the CPG industry, branding, or digital marketing.
• Be comfortable and effective working independently in a remote environment.

This role presents an excellent opportunity for a student eager to gain hands-on experience in early-stage brand building within a dynamic and growing consumer packaged goods company.