Social Media Marketing Intern
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Job Description
About Company
HeyGen is a company dedicated to making visual storytelling accessible to all. They believe that while visual content, especially video, has become the preferred method for information creation and consumption, producing it remains costly and challenging to scale. HeyGen’s mission is to build technology that empowers more people to effectively reach, captivate, and inspire audiences through visual content. They focus on leveraging AI to democratize video creation.
Job Description, Detailed
Role Title: Social Media Marketing Intern
Overall Purpose: The Social Media Marketing Intern will be responsible for reaching, engaging, and delighting HeyGen’s audiences across various social platforms including X (formerly Twitter), TikTok, LinkedIn, and YouTube. This role aims to entertain the community, tell shareable stories, and transform ideas into highly engaging short-form content that drives virality.
Key Responsibilities:
• Strategically Scale Social Presence: Launch innovative social media campaigns to captivate and grow the audience on platforms like X, TikTok, and YouTube.
• Create and Curate Engaging Content: Utilize the HeyGen platform to produce videos that set trends and resonate with the audience.
• Analyze and Optimize: Employ analytics to understand content performance, identify trends, and refine social media strategy to boost engagement.
• Collaborate: Work closely with product teams to highlight new launches and transform new features into trending topics.
• Build Influencer Relationships: Cultivate a network of trusted creators to foster word-of-mouth, collaborate on content ideas, and execute impactful campaigns.
• Own Influencer Performance: Track, measure, and analyze key performance indicators (KPIs) for influencer campaigns to ensure they meet objectives.
• Leverage Network: Utilize existing strong connections with influencers and creators across platforms such as Instagram, YouTube, and TikTok.
Ideal Candidate Profile:
• Education: Current student or recent graduate in marketing, communications, media studies, or a related field.
• Passion: Strong passion for social media, understanding of current trends, and a knack for storytelling.
• Platform Knowledge: Basic understanding of platforms like TikTok, X, Instagram, LinkedIn, and YouTube.
• Communication & Creativity: Excellent written communication skills and a creative eye for what performs well on social media.
• Video Content: Familiarity with short-form video content; prior experience in creating such content is a bonus.
• Work Ethic: Eager to learn, proactive, and capable of working effectively in a fast-paced environment.
• Interest: Enthusiastic about startups, technology, and the future of AI-generated content.
What the Intern Will Gain:
• Real-world Experience: Hands-on experience within a high-growth startup environment.
• Mentorship: Guidance from experienced marketers and content creators.
• Portfolio Building: Opportunity to build a professional portfolio with meaningful, public-facing work.
• Tech Exposure: Exposure to cutting-edge AI video technology and tools.
• Work Environment: A flexible work environment with a team that values creativity and curiosity.
Compensation:
This is a paid internship. Compensation details will be determined based on the candidate’s experience level and their schedule availability.
