Social Media Intern
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Job Description
About Brilliant PR & Marketing:
Brilliant PR & Marketing is a respected and rapidly growing PR agency specializing in family-oriented brands. Celebrating 16 years in business, they boast nearly 30 remote team members across the US. The agency prides itself on providing resources for remote work while fostering a strong sense of community through virtual events and online interactions. While remote, team members are expected to be available during regular business hours (8-5 in their time zone), with occasional travel required for events and trade shows. Brilliant serves consumer lifestyle brands focusing on products, brands, and services for families, including baby and maternity, toys and games, tech, housewares, and food.
Job Description: Social Media Intern (Remote)
Brilliant offers two internship sessions annually – Summer/Fall (June-December) and Winter/Spring (January-May). Interns often participate in multiple sessions, with active interns receiving priority for future placements. This internship offers substantial hands-on experience, going beyond basic administrative tasks. Interns are fully integrated into the team, gaining a comprehensive understanding of PR operations. Timely completion of tasks, responsive communication, and proactive engagement are crucial.
Potential Responsibilities Include:
• Social Media Strategy and Content Management: Developing expertise in social media strategy and content management; assisting in the design, execution, and management of content across platforms; building weekly and monthly editorial calendars; and ensuring consistent brand messaging.
• Content Creation: Creating and distributing content (GIFs, infographics, videos, photos); supporting the creative process through graphic design and short-form video production (Reels, TikToks); creating compelling graphics and captions; assisting with photo/video shoots.
• Community Management: Monitoring social media comments, engaging with followers, identifying and flagging relevant posts; tracking engagement and utilizing social listening to identify trends; actively participating in community management, responding to comments and DMs, and searching for user-generated content (UGC).
• Creative Brainstorming and Ideation: Contributing to brainstorming sessions, suggesting social media campaigns and content; conducting social media research on competitors and the broader landscape to provide recommendations; brainstorming original content ideas; and suggesting engagement strategies.
• Maintenance of Social Media Links: Compiling product links for social posts; requesting attribution links from partners; managing and updating “link in bio” sections across platforms.
Requirements:
• Rising sophomore, junior, or senior.
• Previous social media marketing internship experience required.
• 3.0 GPA or above.
• Commitment of at least 15 hours per week during business hours (8-5 in intern’s time zone).
• Excellent writing skills.
• Strong familiarity and active usage of social media platforms; passion for social media and awareness of trends.
• Strong organizational abilities.
• Professional demeanor and drive to succeed.
• Eagerness to learn and willingness to ask questions.
• Resourceful attitude and keen attention to detail.
Additional Information:
Before applying, interns should verify eligibility for college credit through their university’s career center (although credit hours aren’t mandatory). Brilliant offers a $250 monthly reimbursement for use of personal cell phone, computer, and internet.
