Social Media Intern

Job Description

About the Company:

AppleTree is an organization dedicated to closing the achievement gap before students reach kindergarten. Its primary focus is on Preschool and Pre-K education, providing free, full-day public charter school programming.

• Locations: AppleTree operates in 12 locations across Washington, DC.
• Instructional Model: They utilize an innovative and award-winning instructional model called Every Child Ready (ECR). This model provides educators with comprehensive tools and resources for:
• “What to Teach”
• “How to Teach”
• “How to Measure Success”
• The ECR instructional model is also shared with partners nationwide.
• Continuous Improvement: AppleTree is committed to continuously testing and improving its model through feedback from AppleTree educators, partners, and other stakeholders, ensuring that children learn and explore through play and appropriate instruction.
• Mission Commitment: A strong belief in and commitment to the mission and core values of AppleTree Early Learning Public Charter School is essential for all employees.

Job Description: Social Media Intern

The Social Media Intern position at AppleTree is designed to provide hands-on experience in social media management, content creation, and digital marketing, supporting the organization’s mission to engage students, parents, and the broader community.

• Position Type: This is a part-time, temporary position, requiring approximately 25 hours per week.

• Key Responsibilities:
• Create and curate visually appealing content, including posts, carousels, and reels.
• Schedule engaging content across various social media platforms (e.g., Facebook, Instagram, Twitter).
• Monitor social media channels and respond promptly to comments and messages.
• Conduct research on current trends and best practices in social media and education.
• Assist in organizing and promoting school events and initiatives through social media.
• Analyze social media metrics and report on performance to inform future content strategies.
• Collaborate with network and school-based staff to highlight student achievements and school programs.
• Participate in brainstorming sessions for new campaign ideas.

• Qualifications:
• Currently a college student pursuing a degree in Communications, Marketing, Public Relations, or a related field; alternatively, a recent graduate seeking an entry-level position.
• Possess strong written and verbal communication skills.
• Familiarity with various social media platforms and an understanding of their respective audiences.
• A creative mindset with an eye for design; basic graphic design skills are considered a plus.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Enthusiasm for engaging with the school community and promoting positive narratives.
• Exceptional reliability, integrity, and the ability to responsibly handle confidential information with discretion.
• Ability to make recommendations to effectively resolve problems using sound, professional judgment consistent with policies, procedures, regulations, or federal and state laws.
• Ability to listen, influence, and execute through others while coordinating across a broad and diverse group of stakeholders.

• What You’ll Gain:
• Practical experience in social media marketing and digital communications.
• Opportunities to develop professional skills and expand your network.
• A chance to contribute to AppleTree’s mission and make a meaningful impact.

• Note: The description provided outlines the general nature and level of work for this role and is not an exhaustive list of all duties. Employees may be required to perform additional duties as needed.