Social Media Intern

September 5, 2024

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Job Description

About Chartwells Higher Education

Chartwells Higher Education is a leading provider of dining services on college and university campuses. They are committed to providing a positive and enriching work environment for their employees, offering competitive wages, benefits, and perks like Instapay through the One @Work app. Their focus is on fostering learning, growth, and meaningful impact in their employees.

Job Description – Social Media Intern

This is a fantastic opportunity for someone passionate about social media and marketing to gain practical experience within a dynamic environment.

Responsibilities:

Content Creation and Management: Manage the Dining Services social media accounts, plan social media calendars, and create engaging content.
Campaign Development: Brainstorm and implement creative social media campaigns to promote dining services on campus.
Engagement Strategies: Develop and execute strategies to encourage user interaction through contests, giveaways, and other engaging tactics.
Event Promotion: Promote campus dining events, promotions, and new menu items on social media platforms.
Crisis Communication: Share timely updates on closures, weather emergencies, and other relevant information.
Analytics & Reporting: Analyze social media data to measure campaign success and identify opportunities for improvement.
Website Management: Update and maintain the Dineoncampus.com website.
Press Relations: Create and share press releases for significant dining news.
Customer Service: Engage with students, faculty/staff, and visitors on social media to provide exceptional customer service and support.
Process Improvement: Propose ideas to enhance the customer experience on social platforms and streamline internal processes.
Software Proficiency: Become proficient in various internal software systems.

Requirements:

• Excellent written and verbal communication skills.
• Customer service experience and a strong understanding of customer service principles.
• Deep knowledge of various social media platforms.
• Strong interpersonal skills.
• General interest in and knowledge of marketing principles.
• Proficiency in graphic design tools (a plus).
• Previous marketing experience (a plus).

Learning Objectives:

• Gain practical experience in social media marketing, including creating and implementing a social media calendar/marketing plan.
• Learn how to conduct social media market research and leverage it to increase audience engagement and reach.
• Master the use of multiple social media platforms and strategies to effectively promote a brand.

This is a great opportunity to:

• Gain valuable hands-on experience in social media marketing.
• Work on dynamic projects that will enhance your skillset.
• Contribute to a team that values creativity and innovation.

Apply Today!

This position offers a unique chance to develop your social media marketing expertise while making a tangible contribution to the success of a thriving campus dining program.