Job Description

Social Media Content & Operations Specialist (AI Focus)

We are seeking a dynamic and creative Social Media Content & Operations Specialist to spearhead our global presence across key overseas social media platforms. In this pivotal role, you will be instrumental in bringing the innovative value propositions of our AI products to life through compelling content, strategic community engagement, and data-driven optimization. If you are passionate about AI, possess a keen eye for engaging content, and thrive in a fast-paced digital environment, we invite you to join our growing team.

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Job Responsibilities

As a Social Media Content & Operations Specialist, your primary responsibilities will include:

1. Content Creation and Editing

   • Under the strategic guidance of our social media experts, take the lead in establishing and building out our presence on various overseas social media accounts (e.g., Instagram, Threads, YouTube, TikTok). This includes defining channel strategy, optimizing profiles, and ensuring brand consistency.
   • Develop and publish a consistent stream of high-quality, engaging content across these platforms, including original text, captivating images, and dynamic video content.
   • Take ownership of the entire content planning process, from ideation and conceptualization to final execution. This includes:
     • Strategic Content Planning: Develop monthly and weekly content calendars aligned with product launches, marketing campaigns, and industry trends, always highlighting the core value propositions and innovative features of our AI products.
     • Compelling Copywriting: Craft engaging, platform-specific copy that resonates with target audiences, clearly communicates product benefits, and drives desired actions.
     • Visual Design & Layout: Create visually appealing graphics, infographics, and layouts using design tools, ensuring all visuals are on-brand, high-quality, and optimized for each platform’s unique specifications.
     • Visual Optimization: Implement best practices for image and video optimization, including aspect ratios, resolution, and accessibility features, to maximize reach and impact.
   • Produce high-quality short video content from concept to completion. This involves:
     • Filming/Sourcing: Capturing or sourcing relevant footage.
     • Professional Editing: Utilizing advanced video editing tools to create seamless, impactful narratives.
     • Subtitling & Captioning: Ensuring videos are accessible and comprehensible to diverse global audiences.
     • Special Effects & Motion Graphics: Incorporating creative effects to enhance engagement and storytelling, aligning with platform trends and brand identity.

2. Account Operations and Publishing

   • Proactively manage and update content schedules, ensuring timely and consistent content delivery across all designated social media accounts.
   • Actively monitor and engage with followers, respond to comments and messages, and foster a vibrant online community around our AI products. Implement strategies to enhance follower engagement, increase retention, and build brand loyalty.
   • Identify and capitalize on trending topics, current events, and significant developments within the AI industry to conceptualize and execute creative themed content series or comprehensive social media campaigns.
   • Collaborate with internal teams to align social media activities with broader marketing and product communication strategies.

3. Data Analysis and Optimization

   • Regularly monitor, track, and report on key content performance metrics (e.g., views, reach, engagement rate, click-through rates, conversions, audience growth).
   • Conduct in-depth analysis of user preferences, content performance, and audience demographics to derive actionable insights. Utilize these insights to continuously refine and adjust operational strategies, content formats, and publishing schedules for maximum impact.
   • Proactively research and track competitor social media dynamics, identifying successful strategies, content gaps, and emerging trends.
   • Based on data and competitive analysis, propose innovative and data-backed operational recommendations to enhance content performance, audience engagement, and overall social media ROI.

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Qualifications

To excel in this role, you should possess a blend of practical experience, technical skills, and a strong personal drive:

Experience and Skills

• Proven Social Media Expertise: Demonstrable hands-on experience in strategically operating and managing overseas social media platforms such as Instagram, Threads, YouTube, and TikTok. This includes a deep understanding of platform algorithms, community building tactics, and best practices for audience growth and engagement.
• Technical Proficiency:
  • Video Editing Mastery: Highly proficient with professional video editing tools such such as CapCut, Adobe Premiere Pro, or similar industry-standard software, capable of producing high-quality, dynamic video content.
  • Design & Layout Skills: Proficient in graphic design and layout tools including Canva, Adobe Photoshop, or equivalent, enabling the creation of visually compelling static and animated content.
• Data-Driven Approach: Possess basic to intermediate data analysis capabilities, with the proven ability to interpret performance metrics, derive meaningful insights, and translate data into actionable content and operational optimizations.

Personal Attributes

• Multilingual Capability:
  • Primary Working Language: English is essential and can serve as the primary working language.
  • Additional Language Advantage: Fluency or professional working proficiency in one additional target language (e.g., Korean, Japanese, Portuguese) is highly advantageous for regional market penetration.
• Strong “Internet Sense”: An innate ability to quickly identify and capitalize on trending topics, popular culture, and viral content formats. You should be adept at crafting content that resonates with youthful audiences through contemporary language and visually striking expression.
• Curiosity & Learning Agility: A genuine and enthusiastic interest in the Artificial Intelligence industry, coupled with a proactive attitude towards exploring and integrating cutting-edge AI tools into your workflow (e.g., ChatGPT, Midjourney, or similar generative AI platforms).
• Professionalism & Collaboration: Exhibits a strong sense of responsibility and meticulous attention to detail. Possesses excellent communication skills, enabling effective collaboration within a team-oriented environment.

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Bonus Points If You Have

• Proven Content Creation Success: Demonstrated experience as an active content creator on major social media platforms, with a portfolio showcasing successful viral content, significant audience growth, or highly engaged communities.
• AI Industry Acumen: A foundational understanding of the Artificial Intelligence industry, including familiarity with mainstream AI products, their application scenarios, and the broader market landscape. This will enable you to quickly grasp and articulate our product’s unique selling points.