Social Media and Digital Strategy Intern

Job Description

About the Company

Dakota Group specializes in providing comprehensive trucking compliance solutions, covering everything from initial registration to ongoing support. They leverage an extensive network of partners across all verticals of the trucking sector to ensure complete compliance assistance. The company’s core focus is on delivering reliable solutions that help businesses adhere to regulatory standards and achieve optimal operational efficiency.

About the Job: Social Media and Digital Strategy Intern

This is an internship role designed for a Social Media and Digital Strategy Intern. It is a hybrid position, primarily based in Chelsea, NY, with the flexibility for some work from home.

Role Responsibilities:
The intern will be responsible for a range of tasks related to digital presence and marketing, including:
• Developing and executing social media campaigns.
• Creating engaging content across various platforms.
• Monitoring social media channels for activity and engagement.
• Analyzing performance metrics of digital initiatives.
• Assisting in the creation and implementation of broader digital marketing strategies.

Key Qualifications:
Candidates should possess:
• Proficiency in various social media platforms and associated tools.
• Experience in content creation and effective copywriting.
• Familiarity with foundational digital marketing strategies.
• Analytical skills to effectively monitor and evaluate campaign performance.
• Excellent written and verbal communication skills.
• Strong organizational abilities and the capacity to multitask efficiently.
• The ability to work both independently and collaboratively within a team.
• Current enrollment in a degree program in Marketing, Communications, or a related field.

What You’ll Do (Detailed Responsibilities):
• Content Creation: Develop high-quality social media posts, graphics, and short-form videos tailored for LinkedIn, Instagram, and other crucial channels.
• Campaign Strategy: Support the creation of both paid and organic campaigns, from the initial ideation phase through execution and performance review.
• Analytics & Reporting: Track key performance metrics such as impressions, click-through rates (CTR), engagement, and follower growth, and compile weekly reports for leadership.
• Website & SEO Support: Assist in refreshing website landing pages, writing copy, and coordinating with design and engineering teams for updates.
• Brand Decks & Pitch Assets: Create digital presentation decks, sales one-pagers, and various visual assets for marketing and recruiting purposes.
• Community Engagement: Professionally and promptly monitor and respond to comments, direct messages (DMs), and audience interactions.
• Ad Hoc Marketing Support: Provide assistance with email campaigns, newsletter builds, and digital advertisement setup as needed.

Ideal Candidate Profile:
The company is looking for candidates who are:
• Detail-oriented and creative, demonstrating a strong aesthetic sense for design and branding consistency.
• Comfortable using content creation tools like Canva, Figma, Adobe Creative Suite, or CapCut.
• Proficient with Google Workspace (Docs, Sheets, Slides), showing strong formatting and organizational skills.
• Possess an understanding of digital marketing fundamentals, including SEO, paid social media, Google Ads, and analytics.
• Confident in building presentation decks and presenting digital campaign results.
• Bonus experience with HubSpot, Google Analytics, and ad platforms (Meta, Google, LinkedIn).

Indicators of Success:
An intern will be considered successful if:
• Social media channels are consistently updated with polished and engaging content.
• Weekly digital performance reports are delivered cleanly and on time.
• Campaigns are set up correctly with clear tracking mechanisms and Key Performance Indicators (KPIs).
• Decks, one-pagers, and other digital assets are produced in a ready-to-use format for the CEO, CFO, and marketing leads.

Tech Stack Used:
The role will involve working with the following tools:
• HubSpot
• Canva / Adobe Creative Suite / Figma
• Google Analytics
• Proprietary dashboards and trackers

How to Apply:
Applicants should email abubakar@dakotagroupus.com with the subject line formatted precisely as:
Social Media & Digital Strategy Intern – [Your Name] – Target Start Date