Social & Influencer Marketing Intern
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Job Description
About the Company:
Sally Beauty Holdings is a company that embraces diversity and inclusivity, viewing these qualities as drivers of innovation and growth. Their statement emphasizes a welcoming and supportive work environment. They have a corporate campus with various food options and on-site Sally Beauty and CosmoProf Professional stores offering employee discounts.
Job Description: Social & Influencer Marketing Intern – Cosmo Prof
This is a hybrid internship (2 days a week in the office) for a current Junior/Senior undergraduate student majoring in marketing, communications, advertising, public relations, or a similar field. The ideal candidate will possess 1-2 years of relevant experience or demonstrate a strong understanding of branding, public relations, and/or awareness media tactics.
Essential Functions: The intern will work closely with the Creative and Social Influencer teams to develop and execute engaging campaigns and photoshoots for Cosmo Prof, targeting stylists. The role involves a blend of hands-on campaign support and social media management.
Primary Duties:
*Campaign Photoshoot Support and Influencer Marketing:• • Assisting with pre-production planning (timeline creation, stylist coordination, logistics).
• On-set support during photoshoots.
• Ensuring campaign deliverables meet creative briefs and vision.
• Collaborating with partner agencies and internal teams for seamless execution.
• Researching and recommending influencers for campaigns.
• Assisting with content coordination (approvals, performance tracking).
• Managing influencer-related logistics (contracts, scheduling, content distribution).
• Monitoring influencer trends and providing insights for campaign enhancement.
*Social Media Content Management and Administrative Support:• • Collaborating on content creation, curation, and scheduling for key campaigns.
• Ensuring brand voice and campaign goal alignment across platforms.
• Tracking performance metrics and assisting with reporting.
• Staying updated on social media trends and suggesting innovative content ideas.
• Assisting with project timelines and organization of creative assets.
• Maintaining campaign calendars and tracking deliverables.
• Providing support for presentations and special projects.
• Managing communication with internal and external stakeholders.
Knowledge, Skills, and Abilities:
• Current Junior/Senior undergraduate student in a relevant major.
• 1-2 years of relevant experience or proven understanding of branding, public relations, and/or awareness media tactics.
• Proficiency in Microsoft Office and social media tools.
• Self-motivated, energetic, and eager to learn.
• Excellent communication skills and professionalism.
• Adaptability to a fast-paced retail environment.
• Strong sense of ownership and accountability.
• Excellent interpersonal skills and a positive attitude.
• Strong organizational skills, attention to detail, and follow-through.
• Awareness of beauty and social trends.
Working Conditions/Physical Requirements:
The role is primarily sedentary, with occasional walking, standing, bending, and carrying light items. The work environment is typical of an office setting.
