Social & Influencer Marketing Intern
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Job Description
About the Company:
Sally Beauty Holdings is a company that embraces diversity and inclusivity, viewing these qualities as drivers of innovation and growth. They welcome and support individuals from all backgrounds. Their corporate campus offers amenities such as a variety of food options and on-site Sally Beauty and CosmoProf Professional stores, providing employee discounts.
Job Description: Social & Influencer Marketing Intern – Cosmo Prof
This is a hybrid internship role (2 days per week in the office) where the intern will work closely with the Creative and Social Influencer teams at Cosmo Prof, a brand within Sally Beauty Holdings. The primary focus is executing compelling marketing campaigns and photoshoots that resonate with and empower stylists.
Primary Duties:
• Campaign Photoshoot Support and Influencer Marketing: This involves assisting with pre-production planning (timeline creation, stylist coordination, logistics), on-set support during photoshoots, ensuring campaign deliverables align with creative briefs, collaborating with agencies and internal teams, researching and recommending influencers for partnerships, assisting with content coordination (approvals and tracking), managing influencer-related logistics (contracts, scheduling, distribution), monitoring influencer trends, and providing insights for improved campaign relevance.
• Social Media Content Management and Administrative Support: This includes collaborating on content creation, curation, and scheduling for key campaigns; ensuring brand voice consistency across platforms; tracking performance metrics and assisting with reporting; staying updated on social media trends and generating innovative content ideas; assisting with project timelines and organizing creative assets; maintaining campaign calendars and tracking deliverables; supporting presentations and special projects; managing communication with internal and external stakeholders; and ensuring task completion.
Knowledge, Skills, and Abilities:
• Education: Currently a Junior or Senior undergraduate student studying marketing, communications, advertising, public relations, or a related field.
• Experience: 1-2 years of experience in a similar role or demonstrated understanding of branding, public relations, and/or awareness media tactics.
• Technical Skills: Familiarity with Microsoft Office Suite and social media tools.
• Personal Attributes: Self-starter, highly motivated, strong communication skills, professional demeanor, adaptability to a fast-paced retail environment, strong sense of ownership and accountability, excellent interpersonal skills, positive and enthusiastic attitude, strong organizational skills, keen attention to detail and follow-through, awareness of beauty and social media trends.
Working Conditions/Physical Requirements:
The work environment is typical of an office setting, with minimal physical demands. The role is largely sedentary, though some walking, standing, bending, and carrying of light items may be required.
