Search Ads Intern
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Job Description
About TikTok
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. Headquartered in Los Angeles and Singapore, TikTok has offices globally, including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. The company believes in fostering a culture of creativity, innovation, and growth, encouraging its teams to constantly challenge the status quo and drive impact for the company and its communities.
Search Ads Intern
The TikTok Search Ads team is dedicated to serving global advertisers, providing advertising products that connect brands with TikTok search users. This team plays a vital role in helping advertisers grow their business on TikTok search, which is rapidly becoming a preferred search engine for Gen Z and beyond. The internship offers a chance to shape the future of search and commerce, working with a team that’s revolutionizing how we discover and engage with content.
What You’ll Do:
• Contribute to Search Ads product development: Participate in and lead the development of search ad products for TikTok and TikTok Shop, including web ads, app ads, lead ads, and TikTok shop ads.
• Understand advertiser needs: Conduct market and competitor analyses to understand advertiser needs and design products that optimize customer ROI and satisfaction.
• Analyze and iterate products: Track customer feedback, analyze product performance, and continuously iterate products based on insights.
• Master the auction ads system: Deeply understand the auction ads system and develop strategies to improve system efficiency.
• Optimize delivery speed and quality: Constantly evolve processes and resources to improve the delivery speed and quality of advertising products.
• Expand advertising knowledge: Develop a deep understanding of the global advertising market and the needs of search advertisers.
• Collaborate with cross-functional teams: Work closely with R&D, middle platform, platform, PSO, and other teams to advance projects.
Who You Are:
• Pursuing a BA/BS degree: In Computer Science or a related technical field (e.g., Mathematics, Statistics) or equivalent practical experience.
• Excellent communication and analytical skills: Demonstrated ability to communicate effectively, organize tasks efficiently, and analyze data accurately.
Bonus Points:
• Prior internship experience: Experience interning at internet companies is preferred.
• Data analysis experience: Project practice with data analysis is a plus.
• Technical background: A technical background is highly preferred.
This internship offers a unique opportunity to gain hands-on experience in the rapidly growing world of digital advertising, specifically within the exciting context of TikTok’s search engine. If you’re passionate about shaping the future of search and commerce, this internship could be the perfect launching pad for your career.