Responsable du marketing de produit, Golf – Golf Product Marketing

Job Description

Product Marketing Manager, Golf | Lightspeed HQ

The Tone:
This is a full-time role at Lightspeed HQ, located in Montreal, Quebec, Canada, with a hybrid work model requiring three days a week in the office. Lightspeed’s all-in-one commerce platform powers businesses globally, helping them innovate to simplify, scale, and deliver exceptional customer experiences through unified online and offline operations. This role is crucial for championing Lightspeed Golf, contributing to the market entry of product investments, and acting as a bridge between golf sector customers, product teams, and the go-to-market organization. It seeks a curious and hands-on marketing professional who thrives on building new processes and transforming market insights into measurable business outcomes.

The TL;DR
• Role: Full Time
• Type: Hybrid
• Location: Montreal, Quebec, Canada

• Team: Reports to Product Marketing leadership
• Mission: To champion Lightspeed Golf and contribute to the successful market entry of product investments.

What You’ll Actually Do
• Positioning: Co-own the positioning and messaging for Lightspeed Golf, including value propositions for golf course management and players across the product ecosystem.
• Launch Management: Lead the planning and execution of go-to-market strategies for product launches, feature enhancements, migrations, and major product announcements.
• Customer Adoption: Develop adoption, activation, cross-sell, and expansion programs to increase product usage, retention, and overall customer lifetime value.
• Market Intelligence: Conduct continuous market, customer, and competitive research, translating insights into compelling product narratives, effective enablement tools, and actionable roadmap recommendations.
• Sales Enablement: Partner with sales and enablement teams to create presentations, battlecards, one-pagers, demo tools, launch kits, training, and other materials that enhance commercial effectiveness.

The Must-Haves
• Background: 3-5 years of experience in product marketing, growth marketing, lifecycle marketing, or an equivalent go-to-market role, ideally within B2B SaaS or B2B2C.
• Experience: Demonstrated experience developing positioning, messaging, launch plans, sales enablement, and customer marketing programs.
• Skills: Strong project management skills, ability to drive work autonomously, demonstrated ability to synthesize qualitative and quantitative information into clear recommendations, and excellent written, verbal, and presentation communication skills.
• Bonus: Experience in the golf, sports, hospitality, retail, fintech, or B2B SaaS sectors; strong understanding of golf course operations; interest or passion for golf, sports, or technology; MBA degree or Product Marketing Alliance certification.