Regional Marketing Intern

Job Description

About The Walt Disney Company:

The Walt Disney Company is a global entertainment and media conglomerate renowned for its iconic brands, captivating stories, and innovative experiences. They are committed to delivering entertainment, information, and inspiration to audiences worldwide. At the heart of their success lies a dedication to innovation, imagination, and inclusion, shaping the experiences they deliver and fostering a culture of continuous learning and development.

Job Description: Regional Marketing Intern (Disney Consumer Products)

The Role:

As a Regional Marketing Intern at Disney Consumer Products (DCP), you will be a vital part of the regional marketing team, providing creative and administrative support. This is an opportunity to gain hands-on experience in planning and executing marketing and communication strategies across Southeast Asia, Middle East & North Africa (SAMENA). You will collaborate with other Disney business units to deliver integrated consumer product marketing initiatives.

Key Responsibilities:

Dedicated Project:

• Coordinate marketing campaigns for Mickey In Real Life, Disney Summer Festival (Stitch), and Marvel 2025 across all SAMENA markets.
• Develop social media engagement strategies, execute organic/paid content plans, and research suitable influencers for seeding outreach.
• Deploy augmented reality experiences to drive social user-generated content across the region.
• Collect and showcase marketing activation event details from SEA markets on Disney websites.

Supporting Roles:

• Ideate marketing activations for upcoming DCP Retail Marketing Campaigns, updating and maintaining campaign calendars.
• Create campaign decks adhering to TWDC design templates and manage asset distribution to stakeholders.
• Analyze campaign results and share best practices with markets.
• Research latest digital trends and brainstorm digital content ideas for DCP Digital Marketing Campaigns.
• Manage vendor relationships and ensure project adherence to timelines and budgets.
• Oversee the end-to-end project management of digital content involving both internal and external stakeholders.

General Responsibilities:

• Actively participate in brainstorming sessions, business reviews, and campaign reviews.
• Think creatively and develop new concepts while leveraging existing assets.
• Collaborate with different Disney business units and learn synergies for marketing campaigns.

Internship Requirements:

• Currently an undergraduate pursuing a bachelor’s degree.
• Not yet graduated during the internship period.
• Available for full-time internship commitment (Monday to Friday, 9am-6pm) between January to June 2025.

Qualifications:

• Pursuing a bachelor’s degree/diploma in Marketing, Communications, Media, Design, or a related field.
• Knowledge or interest in Digital Marketing and/or Visual Merchandising is a plus.
• Active user of social media channels with a keen understanding of trends.
• Passion for Disney brands and characters.
• Highly self-motivated, meticulous, and passionate about retail and marketing.
• Adaptable to a dynamic environment and thrives in a fast-paced working setting.
• Excellent team player with strong interpersonal skills and enthusiasm for collaboration.
• Proactive and innovative, proposing creative solutions.
• Independent self-starter, able to prioritize workload, manage deadlines, and meet stakeholder expectations.
• Strong strategic thinker with excellent communication skills.
• Creative mindset with the ability to utilize data for decision-making.
• Proficient in MS Office, Adobe Photoshop, and Keynote.
• Excellent command of written and spoken English.

Equal Opportunity Employer:

The Walt Disney Company is committed to building a diverse workforce that reflects its audiences, fostering a welcoming and inclusive environment where everyone can thrive and belong.

This is an exciting opportunity to join a global entertainment leader and contribute to the magic of Disney while developing valuable professional skills.