Qualitative Researcher
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Job Description
About Company and Job Description:
Avanade is seeking a Qualitative Researcher to join its Innovation R&D team within the Office of the Chief Technology Officer (CTO). This team is dedicated to pushing the limits of Microsoft technologies and social data analytics to help clients achieve strategic business insights through applied research, experimentation, and collaboration. They are passionate about open dialogue, teamwork, continuous growth, and proactively experimenting with innovative ideas.
Job Description:
As a Qualitative Researcher, you will collaborate with the Head of Research and Head of Engineering to design and execute qualitative research studies. Your work will involve utilizing methodologies like:
• Digital Ethnography: Understanding digital communities and emerging trends.
• Thematic Analysis: Identifying patterns and themes in qualitative data.
• Psychometrics: Developing and validating surveys and scales.
• NLP for Text Analysis: Using Natural Language Processing to analyze large text datasets.
Responsibilities will include:
• Designing qualitative research studies, including digital ethnography, focus groups, and thematic analysis.
• Using NLP tools for thematic coding, sentiment analysis, and topic modeling on large qualitative datasets.
• Developing and validating surveys, ensuring reliability and validity using psychometric techniques (e.g., scale development, factor analysis).
• Conducting narrative analysis to extract insights from qualitative data and craft compelling stories for strategic decision-making.
• Conducting digital ethnographies to understand cultural dynamics and user behaviors within digital communities.
• Synthesizing qualitative insights with quantitative findings for holistic research insights and present them in clear, impactful reports.
• Ensuring ethical research practices, including informed consent and data privacy compliance.
• Working closely with quantitative researchers, data engineers, and UX teams for integrated research insights.
You will be engaged in exploring emerging technologies like Agentic AI, embodied AI, and quantum computing, helping clients see and create the future.
Skills and Experiences:
• Technical Skills:
• Proficiency in automated transcription, thematic coding, pattern recognition, and NLP for text analysis on large qualitative datasets.
• Expertise in digital ethnography, cultural analysis, and social listening to understand digital communities and identify emerging trends.
• Ability to craft compelling narratives from qualitative data and create interactive visualizations for effective communication of insights.
• Qualifications:
• Master’s or PhD in Qualitative Psychology, Digital Anthropology, Social Data Science, Sociology, or related fields.
• Proven experience in qualitative research, psychometrics, NLP for text analysis, and digital ethnography.
• Academic or Professional Publications in relevant journals are highly valued.
• Professional Skills:
• Advanced Qualitative Research and NLP Expertise: Proficiency in thematic analysis, narrative analysis, digital ethnography, and NLP tools for text coding, sentiment analysis, and topic modeling.
• Survey Design and Psychometrics: Expertise in survey methodology, scale development, and psychometric validation using advanced qualitative and quantitative techniques.
• Communication and Storytelling: Strong ability to craft compelling narratives from qualitative insights, coupled with excellent communication and cross-functional collaboration skills.
