Public Relations Intern
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Job Description
About Weber Shandwick:
Weber Shandwick’s West Coast office is seeking a highly motivated intern to contribute to the creation of industry-leading communications strategies for consumer and health clients. The company emphasizes data-driven, creative, and integrated communication solutions. Interns are considered vital members of the team, contributing to award-winning programs and working on campaigns for recognizable brands.
Job Description:
This internship offers a hands-on experience encompassing various aspects of public relations. Responsibilities include:
• Creative Development: Crafting written communications such as media materials and engaging social media content.
• Research & Analysis: Conducting thorough brand analysis utilizing diverse resources.
• Idea Generation & Collaboration: Participating actively in brainstorming sessions and sharing innovative ideas with the team.
• Media Outreach: Pitching stories to media outlets, developing media lists, tracking media placements, etc.
• Brand Monitoring: Tracking brand mentions and conversations across traditional and social media platforms.
• Administrative Tasks: Meeting deadlines, handling multiple tasks simultaneously, and addressing unexpected issues efficiently. This includes meticulous attention to detail to ensure accurate and precise work.
Required Skills & Qualities:
The ideal candidate possesses the following attributes:
• Creative & Strategic Thinking: Ability to think outside the box and develop innovative solutions.
• Excellent Communication Skills: Proficiency in both written and verbal communication, with a focus on clarity and conciseness.
• Digital Savvy: In-depth understanding of current and emerging social media platforms, including knowledge of brand strategies and best practices.
• Strong Organizational & Time Management Skills: Ability to prioritize tasks, meet deadlines, and handle multiple projects effectively.
• Detail-Oriented: A high level of attention to detail is crucial for ensuring the accuracy and quality of work.
• Technical Proficiency: Mastery of Microsoft Office Suite; familiarity with Cision, Muckrack, Meltwater, Talkwalker, Brandwatch, and/or Quid is a plus.
• Adaptability: Ability to thrive in a fast-paced agency environment and adapt to changing priorities.
• Self-Motivation & Initiative: A proactive approach to problem-solving and identifying opportunities.
Additional Information:
• The internship is a paid position with an hourly rate of $20.00.
• The internship runs for 40 hours a week from June to August.
• Candidates must be college graduates or possess demonstrable transferable skills.
• Mentorship opportunities and potential for full-time employment are available.
• Weber Shandwick is an equal opportunity employer.
