Public Relations/Brand Activation Intern
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Job Description
About Company
The company, inferred to be Forever Greeksis, focuses on brand amplification and engagement primarily within the collegiate market, with a strong emphasis on Greek life and campus culture. Their target audience appears to be university students, particularly those involved in sororities, and they aim to promote their brand through experiential activations like pop-up shops and digital strategies including influencer marketing and media outreach. The brand is associated with collegiate fashion and merchandise.
Job Description, Detailed
Job Title: Public Relations/Brand Activation Intern
Overview:
This is a hands-on internship for a creative and driven student passionate about public relations, influencer marketing, and experiential brand engagement. The primary goal is to amplify the brand’s presence on university campuses and across various digital platforms.
Key Responsibilities:
• Media Outreach: Draft and distribute compelling media pitches specifically to university news outlets and student publications.
• Sorority Engagement: Proactively reach out to individual sorority chapter PR liaisons to book pop-up shop events, aiming to boost brand awareness.
• Influencer Management: Research and identify social media influencers who align with current campaigns and brand values. Maintain a detailed and organized list of all contacts and outreach efforts.
• Partnership Coordination: Coordinate outreach and establish partnerships with qualified influencers for seasonal and campaign-based promotions.
• Event Scheduling: Contact sorority chapters and various university organizations to schedule branded pop-up shop activations on campus.
• Event Execution: Assist with the comprehensive planning and execution of pop-up events, which includes setup and breakdown. Availability for a few in-person events per month at FAU, UM, and nearby South Florida campuses is required.
• Marketing Support: Contribute to overall brand marketing efforts through brainstorming social media content, taking event photography, and actively engaging with the campus community.
• Trend Monitoring: Continuously monitor trends in campus culture, public relations, and social media, particularly those relevant to Greek life and collegiate fashion.
• Collaboration: Work in tandem with the Social Media Intern to ensure cohesive brand messaging and strategy.
Requirements:
• Academic Status: Must be currently enrolled in a college/university program and eligible to receive academic credit for the internship.
• Communication Skills: Possess strong written and verbal communication abilities.
• Work Ethic: A self-starter with strong organizational skills and meticulous attention to detail.
• Transportation: Reliable transportation is necessary to attend local South Florida events.
• Social Media Fluency: Familiarity with Instagram, TikTok, and a keen awareness of emerging influencer trends.
• Greek Life Interest: An interest or background in Greek life is preferred, though not strictly required.
• Meeting Availability: Ability to meet weekly via Zoom to discuss project progress and updates.
Perks and Benefits:
• Flexible Schedule: Approximately 10 hours per week, primarily remote, with only a few in-person events required per semester.
• Hands-On Experience: Gain valuable, practical experience in public relations, influencer marketing, and planning/executing brand events.
• Exclusive Access: Enjoy exclusive access to brand merchandise and unique networking opportunities at pop-up events.
• Event Meals: Paid meals provided during all in-person events.
• Free Merchandise: Receive free brand merchandise.
• Ideal for Students: This internship is particularly ideal for students majoring in Public Relations, Communications, Marketing, or other related fields.
To Apply:
Candidates should email their resume and any relevant social media links to accounts they have managed to info@forevergreeksis.com, in addition to applying through the designated platform.
