Product Marketing Manager – SaaS Technology Solutions

Job Description

Product Marketing Manager | Motorola Solutions

The Tone:
This is a full-time Product Marketing Manager role at Motorola Solutions, specifically focused on their Envysion video-based SaaS technology solutions. At Motorola Solutions, the core mission is to build and connect technologies that enhance safety and protection for people, property, and places globally. The company fosters collaboration to create safer communities, schools, hospitals, businesses, and ultimately, safer nations. This position is vital for bringing cutting-edge Envysion products to market, developing critical messages, and defining go-to-market strategies that resonate with customers, thereby directly contributing to a safer future.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote
• Team: Reports to the head of marketing on the marketing team, with a direct line to the product team.
• Mission: Drive go-to-market strategies, messaging, and growth for Envysion’s cutting-edge SaaS product lines.

What You’ll Actually Do
• Product Launch Leadership: Take full ownership of product and feature launches, including strategic naming, developing compelling messaging and positioning, identifying precise target audiences, and creating all necessary content such as web pages, social media updates, and collateral.
• Campaign Strategy & Execution: Develop comprehensive launch strategies by creating dynamic campaign plans and defining distinct messaging angles, then delivering these plans to the Growth Team for execution. You will also manage weekly reporting, adapt campaigns based on performance, and review teaser results to adjust strategies in real-time.
• Strategic Positioning Definition: Develop and maintain the Product Positioning Guide (PPG), formally defining the product’s unique positioning, core messaging, key benefits, and competitive differentiation to ensure consistent market communication and clear value propositions.
• In-depth Market & Customer Research: Acquire deep customer knowledge through rigorous market research, conducting extensive customer interviews, and performing segmentation analysis to understand the psychographic and demographic traits of key target customers. This includes driving target market research to gain first-hand insights directly from the Application Innovation Council (AIC) and conducting competitor analysis.
• Sales Enablement & Marketing Content Creation: Create critical sales enablement collateral, including concise 1-pagers, comprehensive slide decks, effective talk tracks, and compelling pitch decks. You will also assist in developing robust sales training materials, lead the marketing presentation portion of product kickoffs, draft website content, newsletter messaging, and engaging email campaigns.
• Product Advocacy & Cross-functional Liaison: Partner closely with Product Management to serve as the voice of the customer, actively communicating new benefits and features, updating messaging as needed, and consistently keeping marketing team members informed of launch timings and product updates.

The Must-Haves
• Background: Bachelor’s degree, ideally in marketing, business, or a related field.
• Experience: 6+ years of experience in Product Marketing, preferably in a business-to-business (B2B) role, with a minimum of 5+ years in marketing, product management, or marketing management.
• Skills:
• Creative storytelling and clear communication, comfortable presenting to internal teams and customers.
• Ability to distill complex products or features into concise, value-focused messages.
• Proficiency in market research, challenging assumptions with data, and understanding new technologies, audiences, and markets.
• Strong organizational skills for breaking down projects, communicating progress, and managing completion.
• Deck-building and presentation skills.
• Bonus: Experience working with software cloud (SaaS) solutions.