PR and Marketing Summer Intern

Job Description

PR and Marketing Summer Intern | LG Electronics

The Tone:
LG Electronics is a global leader creating innovative technology solutions across home appliances, media entertainment, vehicle, and eco sectors, dedicated to making ‘Life’s Good’ for all. This PR and Marketing Summer Intern will work directly with the US PR Team, contributing to daily operations and strategic projects that promote LG’s commitment to customer-value creation and transparent management. The role offers a front-row seat to how big ideas in technology turn into real-world breakthroughs, impacting millions globally.

The TL;DR
• Role: Internship
• Type: Seasonal, full-time (9-week program from June 1st to July 31st, Monday-Friday 8 AM-5 PM, based in the Englewood Cliffs, NJ office)
• Team: US PR Team, collaborating closely with Home Solution, Media Entertainment Solution (MS), and Corporate Marketing PR Teams.
• Mission: To enhance the internal capacity of the US PR Team by performing robust and meaningful work, supporting strategic initiatives, and gaining real-world experience through an individual project presentation.
• Tech Stack: Microsoft Office, Google, Teams, Photoshop, Illustrator, AI-based drawing tools, Excel for quantitative data analysis.

What You’ll Actually Do
• Recapping: Focus on the daily results recapping for public relations activities, ensuring accurate data collection and reporting.
• Research: Actively participate in various research projects, exploring topics such as artificial intelligence (AI) and current press trends to inform strategy.
• Event Support: Provide comprehensive support for various company events and activations, contributing to their successful execution.
• Creative Input: Offer creative thinking and innovative ideas for upcoming marketing and public relations activations.
• Meetings: Be invited to join select product and brand marketing meetings, gaining insights into strategic discussions and decision-making processes.

The Must-Haves
• Background: Currently enrolled in a Bachelor’s degree program at an accredited College/University, specifically a Rising Sophomore or Rising Junior. A business, data, or analytics-related major is preferred.
• Experience: Demonstrated advanced skills in quantitative data analysis, with proven proficiency in using Excel for creating charts and infographics.
• Skills: Required proficiency in Microsoft Office, Google, Teams, Photoshop, Illustrator, and AI-based drawing tools for visualizing ideas. Possesses strong communication skills, an outgoing personality, and the ability to extract meaningful insights from customer observations.
• Bonus: A strong interest in diverse generations and cultures, particularly related to food lifestyles in both the U.S. and Korea, combined with a mindset grounded in design thinking for creative problem-solving.