Performance Marketing Intern

Job Description

About The Walt Disney Company

The Walt Disney Company is a global entertainment and media conglomerate renowned for its iconic brands and contributions to the world of entertainment, information, and inspiration. Their commitment to innovation, imagination, and inclusion defines their unique experience and fuels their success. The company fosters an inclusive environment for its employees, prioritizing continuous learning, development, and achievement.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI)

DTCI is a global business segment dedicated to providing consumers around the world with access to the content they desire on the latest platforms, especially in an era of rapidly evolving consumer habits. DTCI combines Disney’s direct-to-consumer streaming services (Hulu, ESPN+, and Disney+) with their international media businesses. This strategic alignment combines cutting-edge technology with world-class content and beloved brands to expand the company’s global reach and deliver personalized entertainment experiences to diverse audiences worldwide.

Disney+

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. It’s a part of the DTCI segment and offers commercial-free programming on most internet-connected devices. Disney+ features a variety of original feature-length films, documentaries, live-action and animated series, and short-form content. The service provides unprecedented access to Disney’s vast library of film and television entertainment, including the exclusive streaming rights to the latest releases from The Walt Disney Studios.

Internship Description:

This internship will provide you with the opportunity to contribute to the planning and execution of digital & performance marketing and communication strategies for Disney+. You’ll work closely with various functions, including Lifecycle, Data & Analytics, and the wider Brand Marketing team. The role will also expose you to core responsibilities around media strategy, media planning, and media buying for Disney streaming services, supporting local brand and acquisition marketing campaigns.

Key responsibilities include:

• End-to-end performance marketing: Drive subscriber acquisition and growth through performance-focused campaigns on digital media and affiliate marketing channels. This includes ideation, media planning, optimization, performance analysis, and developing insights-driven action plans.
• Growth and efficiency identification: Identify potential areas for growth, profitability, and efficiency improvements by applying strategic thinking, data, and analytics.
• Learning new technologies: Gain experience with new tools and technologies surrounding creative automation and data dashboards.
• Targeted marketing program execution: Develop and execute marketing programs that are highly targeted based on the content affinity of relevant segmented audience cohorts.
• Campaign monitoring and optimization: Regularly monitor campaigns and performance across internal and external platforms to maintain consistent performance and identify optimization tactics.
• Local media benchmark analysis: Conduct frequent analysis of best-performing ads and competitor activity in local markets, utilizing media agency sources and internal third-party applications.
• Digital marketing efficiency: Drive digital marketing efficiencies and reach through continuous localized communication testing (A/B), innovation with different platforms and new products/formats, and creative adjustments and optimizations (language, format, etc.).
• Publisher insights and audience targeting: Provide insights and recommendations on local publishers, opportunities, and tactics to target new audiences and optimize measurement metrics.
• Cost optimization and subscriber acquisition: Deliver the most effective Cost of Acquisition (CPA) and expected Subscriber Volume. Additionally, optimize Cost per Reach/Engagement for awareness campaigns.
• Agency management: Collaborate with agencies to execute best-in-class subscriber acquisition activities and media placements to build awareness.
• Mobile and App optimization: Demonstrate a strong understanding of Mobile and App Install/Purchase lead (CPS-based) campaigns, as well as App-based third-party tools for optimization and data processing.

Requirements:

• Currently pursuing a bachelor’s degree/diploma in Marketing Communications, Communications, Media, Data and Analytics, or a related field.
• Experience creating digital ads (banners/videos) is a plus.
• Strong understanding and working knowledge of MS Excel & PPT, Google Analytics.
• Exposure to data analysis and marketing dashboards.
• Digital Native with a sound understanding of trends across digital media.

Important notes:

• This is a full-time internship commitment (Monday to Friday, 9am-6pm) between January and June 2025.
• Please indicate your internship availability (start and end date) and expected graduation date on your resume.
• Only shortlisted candidates will be contacted.

Equal Opportunity Employer:

The Walt Disney Company is an Equal Opportunity Employer. They strive to create a diverse workforce representative of their audiences, where all can thrive and belong. They are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences, and perspectives.