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Job Description
About the Company:
This internship is with Disney’s Direct-to-Consumer streaming business, specifically supporting the Partner Growth team responsible for managing relationships with and evaluating growth opportunities alongside hardware partners for Disney+ and Hulu. The team works collaboratively with marketing, product, data, and operations teams.
Job Description:
This internship focuses on improving the user experience and growing the streaming business for Disney+ and Hulu across various platforms (TVs, game consoles, computers, and smartphones). The intern will perform several key functions:
• Partner UI Analysis: Identify and evaluate the marketing and application presence of Disney+ and Hulu on various partner platforms’ user interfaces (UIs). This includes mobile, game console, and Smart TV partners.
• Feature Integration Recommendations: Recommend opportunities to integrate features on partner platforms to enhance subscriber growth, engagement, or retention. This involves comparing Disney+ and Hulu’s feature integrations with those of competitors.
• Process Optimization: Create an optimized process to ensure the continuation of the UI analysis and feature integration recommendation initiatives.
• Strategic Assessments: Support the team in conducting strategic assessments, including partner contract renewals and ad-hoc analyses.
• Documentation: Maintain documentation for meetings and presentations.
• Market Research & Competitive Analysis: The role involves developing skills in market research and competitive analysis to inform strategic decisions.
The internship provides a comprehensive understanding of Disney’s streaming businesses, its competitive landscape, and the partnerships that drive subscriber acquisition. The intern will gain experience in market research, competitive analysis, documentation, process creation, and strategic growth.