Part-time Social Media Assistant
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Job Description
About Company
Simpson College is a private, comprehensive liberal arts college located in Indianola, Iowa, with an additional satellite campus in West Des Moines. The institution is affiliated with the United Methodist Church. Simpson College is dedicated to excellence in higher education, striving to provide a supportive environment that fosters both academic and personal growth for all its students. It offers a wide array of academic programs and cultivates a community atmosphere that strongly emphasizes scholarship and personal development.
Job Description, Detailed
Role: Part-time Social Media Assistant
Team/Department: Simpson Athletics Communication team
Objective of the Role: To significantly elevate the visibility of Simpson Athletics programs. This position involves assisting with daily social media operations, supporting content creation and scheduling, and effectively telling the stories of student-athletes, coaches, and teams across various digital platforms.
Key Responsibilities:
• Content Planning & Creation: Assist in the planning, creation, and scheduling of diverse social media content, including graphics, videos, photos, and captions.
• Platform Management: Distribute content across key social media platforms such as Instagram, X (Twitter), Facebook, and TikTok.
• Event Coverage: Provide real-time updates, highlight clips, and behind-the-scenes content for select home athletic events.
• Campaign Support: Contribute to ongoing campaign efforts and recurring content series that highlight team successes, individual achievements, and broader department initiatives.
• Content Sourcing & Collaboration: Work closely with coaches, student-athletes, and other athletics communication staff to source compelling content.
• Performance Monitoring: Monitor social media trends, engagement metrics, and analytics to continuously optimize reach and performance.
• Brand Consistency: Ensure all content maintains a consistent voice and style that aligns with the established Simpson Athletics branding and values.
Qualifications:
• Social Media Expertise: A strong understanding of various social media platforms, current trends, and effective content strategies.
• Design & Editing Skills: Basic proficiency in graphic design or video editing, with experience using tools such as Gipper, Adobe Creative Suite, or similar software.
• Communication Skills: Excellent writing and overall communication abilities.
• Work Ethic: Reliable, organized, and self-motivated.
• Availability: Ability to work some nights and weekends to cover athletic events.
• Preferred Background: An interest or prior background in athletics, sports communication, or a related field is preferred.
