Music Promotion Intern
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Job Description
About TikTok:
TikTok is the leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. The company is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives, reflecting the diverse global community it serves. TikTok strives to foster an environment that encourages creativity, innovation, and collaboration.
Job Description: Music Promotion Intern
This internship within TikTok’s Artist Partnership team focuses on leveraging the platform’s power to promote music. The intern will be involved in a variety of tasks, including:
• Music Discovery and Pipeline Management: Identifying songs worthy of promotional efforts and managing weekly pipelines to match songs with appropriate resources. This involves a strong understanding of current music trends.
• Campaign Development: Specifying campaign briefs and designing incentive plans to target specific creator segments based on campaign needs. This requires understanding of TikTok’s creator ecosystem and audience segmentation.
• Data Analysis and Insights: Collecting feedback and generating insights to inform product development for the music promotion platform and iterative improvements to algorithmic promotion strategies. This includes a good understanding of data analysis and product thinking.
• Trend Identification and Opportunity Exploration: Identifying and monitoring emerging music trends and exploring new promotional opportunities and use cases within TikTok’s ecosystem. This involves proactive exploration and a forward-thinking approach.
The ideal candidate will possess a passion for music and a deep understanding of TikTok as both a user and potential promotional vehicle. Strong analytical, critical thinking, and problem-solving skills are essential, along with the ability to work effectively under pressure and meet tight deadlines. Experience with mainstream digital streaming platforms (like Spotify) is preferred. Cross-functional collaboration and excellent communication skills are also crucial.
