Mobile Independent Market Development Manager

Job Description

Market Development Manager | Generac Power Systems

The Tone:
This is a full-time role at Generac Power Systems, located remotely in the Southeast region, specifically NC, SC, GA, AL, FL, and TN. For more than 65 years, Generac has been dedicated to transforming big ideas into solutions that protect homes, strengthen businesses, and contribute to a more resilient, efficient, and sustainable energy future. This high-impact position within the commercial & mobile channel is vital for developing and managing strategic relationships with independent mobile dealers, driving market penetration through detailed planning, and consistently achieving sales budgets while providing world-class customer support.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote

• Team: Commercial & Mobile Channel, reporting to the Director of Sales.
• Mission: Develop and manage strategic relationships with independent mobile dealers to achieve sales budgets and expand market penetration.
• Tech Stack: SAP, Sales Force (or equivalent CRM)

What You’ll Actually Do
• Identify and Close: Identify and close sales opportunities while proactively prospecting new business in accordance with strategic plans and financial objectives.
• Develop Market Plans: Analyze territory opportunities and customer needs to create and execute comprehensive market penetration plans.
• Build Key Relationships: Build and manage strategic relationships with key decision makers and support new promotional programs for the commercial & mobile channel.
• Provide Expertise and Support: Conduct sales presentations, provide technical product training, implement solution-based sales strategies, and deliver world-class customer support.
• Counter Competition: Provide reconnaissance of competitors’ influence and develop a strategic plan to counter their impact within the assigned territory, also filling Sales fundamental and channel specific training classes.

The Must-Haves
• Background: Bachelor’s Degree in Business, Marketing, Finance, or a related field, or equivalent experience.
• Experience: 1 year of related experience, including previous experience using SAP, Sales Force, or an equivalent CRM system.
• Skills: Analytical ability to understand key business metrics; self-motivated with the ability to work independently in a field-based role; proven ability to define complex problems, collect data, establish facts, and draw valid conclusions; ability to build strong interpersonal relationships and demonstrate effective negotiation skills; and exceptional time-management, organizational, written, and verbal communication skills.
• Bonus: Working knowledge of the OEM role in a 2-step distribution model. Previous trade experience in one or more of the following industries: renewables, utility, battery, solar, power generation, or installed equipment.