Marketing Internship

Job Description

About The Walt Disney Company

The Walt Disney Company is a global entertainment and media powerhouse, renowned for its iconic brands and captivating stories. Driven by innovation, imagination, and inclusion, Disney creates experiences that inspire audiences worldwide. The company’s vast scope, coupled with its global growth and collaborative spirit, fosters an inclusive work environment characterized by continuous learning, development, and achievement.

Job Description: Disney+ Lifecycle and Retention Marketing Internship

Location: Singapore

Reporting to: Disney+ Lifecycle and Retention Team

About the Role:

This internship provides an exciting opportunity to support the Disney+ Lifecycle and Retention team across Singapore, Taiwan, and Hong Kong. You’ll play a crucial role in driving customer engagement and retention for the Disney+ streaming service.

Key Responsibilities:

• Campaign Development and Execution: Collaborate with internal and external stakeholders to design and implement engaging marketing campaigns across various direct communication channels, including email, push notifications, and in-app messaging.
• Marketing Calendar: Contribute to the planning and development of a comprehensive marketing calendar, ensuring campaigns align with business objectives.
• Creative Collaboration: Work closely with creative teams to secure assets for campaigns, and provide clear briefs to creative agencies regarding copy angles.
• Testing and Optimization: Conduct A/B testing to gather insights for future campaign optimization and deliver actionable recommendations.
• Performance Analysis: Analyze campaign performance metrics, identifying areas for improvement and suggesting data-driven optimizations.
• Business Metric Collaboration: Partner with the Lifecycle team to identify opportunities to drive key business metrics, such as acquisition, engagement, retention, and customer lifetime value.
• Championing New Techniques: Promote innovative customer engagement and retention techniques and approaches.
• Automated Campaign Management: Work with regional lifecycle leads to brainstorm, launch, and maintain automated marketing campaigns.
• Creative Thinking: Generate fresh and inventive ideas to enhance customer engagement and retention strategies.

Internship Requirements:

• Currently enrolled in an undergraduate program pursuing a bachelor’s degree.
• Must still be an undergraduate student and not yet graduated during the internship period.
• Full-time commitment required (Monday to Friday, 9am-6pm) between January and June 2025.
• Please include your internship availability (start and end dates), expected graduation date, and marketing portfolio link (if applicable) in your resume and application.

Qualifications:

• Pursuing a bachelor’s degree/diploma in Marketing, Communications, Media, Business, or a related field.
• Basic understanding of marketing principles and subscription-based business models is a plus.
• Excellent organizational skills with the ability to prioritize workload effectively to meet deadlines.
• Strong attention to detail and a commitment to accuracy.
• Excellent communication skills, a positive attitude, and a strong desire to make a difference.
• Creative and solution-oriented mindset.
• Ability to work independently and as part of a team.
• Fluency and strong writing/speaking proficiency in both Chinese and English are required.
• Strong analytical and numerical skills.

Please note: This internship is a full-time commitment for the specified period. Only shortlisted candidates will be contacted.

The Walt Disney Company is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workplace where everyone can thrive and belong.