Marketing Intern – General Marketing & Brand Strategy – General Marketing & Brand Strategy

Job Description

Marketing Intern – General Marketing & Brand Strategy (On-Site) | Specialty Wellness

The Tone:
This is a Part-Time Internship at Specialty Wellness, located in The Colony, TX. Specialty Wellness redefines patient-centered healthcare by blending modern medicine with a strong focus on lifestyle, prevention, and whole-person wellness. This role offers significant ownership of campaigns, data, and brand decisions, aiming to shape how the company connects with its community. If you are pursuing your Master’s, this role is designed to provide a portfolio-defining experience in healthcare marketing.

The TL;DR
• Role: Internship
• Type: Part-Time Internship
• Location: In-person, The Colony, TX
• Mission: This person will contribute to the strategic and creative growth of the Specialty Wellness brand, focusing on expanding its brand presence and community connection.
• Tech Stack: Google Analytics, Meta Business Suite, HubSpot, Mailchimp, Canva

What You’ll Actually Do
• Campaign Development: Support the development and execution of integrated marketing campaigns across digital and traditional channels.
• Market Research: Conduct market research, competitor analysis, and patient/customer insights to inform marketing strategy.
• Content Creation: Assist in planning, writing, and editing content for blogs, newsletters, email campaigns, and website pages.
• Digital Advertising: Collaborate on social media strategy and community engagement, and help manage paid ad campaigns (Meta Ads, Google Ads).
• Performance Tracking: Track KPIs, build performance dashboards, and translate data into actionable recommendations.

The Must-Haves
• Background: Currently enrolled in a Master’s program (Marketing, MBA, Communications, Digital Media, or related field); exceptional undergraduate seniors will also be considered.
• Experience: Required portfolio, coursework samples, or campaign work demonstrating marketing capability. Familiarity with SEO principles, content marketing, and paid media fundamentals.
• Skills: Strong analytical mindset with the ability to interpret marketing data, excellent written and verbal communication, and a proactive, self-starter attitude. Working knowledge of marketing tools such as Google Analytics, Meta Business Suite, HubSpot, Mailchimp, or Canva.
• Bonus: Prior internship or project experience in healthcare, wellness, or service-based industries. Experience with CRM platforms, marketing automation, or basic graphic design. Understanding of brand strategy frameworks and consumer journey mapping.