Marketing Intern

Job Description

## About PepsiCo:

PepsiCo is a global food and beverage company known for its iconic brands like Pepsi, Lay’s, Gatorade, and Quaker Oats. They are committed to innovation, calculated risks, and challenging the status quo, all while striving to make the world a better place.

PepsiCo values its employees and fosters a culture where everyone feels welcome and can be themselves. They offer opportunities for growth and development, as well as a supportive team environment.

## Job Description: Marketing Intern – Undergrad

This 10-week summer internship offers a chance for undergraduate students to gain hands-on experience in marketing and contribute to impactful business projects. You will be working alongside experienced marketing professionals at one of PepsiCo’s three U.S. headquarters: Chicago, Purchase, or Plano.

Here’s what you can expect:

• Real-world experience: You will tackle a real-world business challenge, think critically, and collaborate with cross-functional partners.
• Autonomy and support: You’ll have the freedom to work independently, but also receive guidance and feedback from your manager and the marketing team.
• Strategic recommendations: You’ll present your strategic recommendations to senior leadership at the end of the internship.
• Opportunity for full-time employment: This internship serves as PepsiCo’s main talent pipeline for marketing roles and can potentially lead to a full-time offer upon graduation.

Responsibilities may include:

• Partnering with agencies to develop brand positioning and communication strategies.
• Generating innovative brand activation ideas and strategies based on consumer insights.
• Analyzing brand performance, competitor performance, and channel dynamics.
• Developing communication plans for new product launches and promotional events.
• Supporting innovation teams with consumer analysis, concept development, and graphics development.

The Summer Experience:

• Meaningful work: You’ll have the opportunity to contribute to PepsiCo’s success and gain valuable experience in a core marketing function.
• Mentorship: You’ll be assigned a mentor/buddy to provide support and guidance.
• Networking: You’ll attend intern networking events to build relationships with other interns.
• Leadership exposure: You’ll gain insight into executive leadership and various career tracks within PepsiCo’s marketing department.

Compensation and Benefits:

• Hourly pay ranges from $21.50 to $40.19/hour.
• Full-time employees enjoy a comprehensive benefits package, including paid time off, medical, dental, vision, disability, and more.

Qualifications:

• Currently pursuing an undergraduate degree with an expected graduation date between December 2025 and May 2026.
• Preferred majors: Business or Marketing (other majors will be considered).
• Minimum GPA of 3.0.
• Interest in working in Plano, Purchase, or Chicago.

Preferred Candidate Experience and Characteristics:

• Proven leadership through extracurricular involvement.
• Relevant marketing experience (on- or off-campus).
• Creative instinct, passion for marketing, and deep consumer empathy.
• Passion for consumer brands.
• Familiarity with digital media platforms.
• Strong analytical skills with the ability to find actionable solutions.
• Adaptability in dynamic and ambiguous environments.
• Strong drive for results.
• Intellectual curiosity.