Marketing Intern

Job Description

About Company

RightWayAI is an emerging company focused on driving user growth in North America. While the specific product or service is not detailed, the company is involved in the AI, education, or SaaS sectors. The founding team is actively building its brand presence, particularly targeting Gen Z audiences, and is seeking to expand its reach across key digital platforms like TikTok, Instagram, and Discord.

Job Description

Job Title: Marketing Intern

Reporting To: Founding Team

Job Summary:
The Marketing Intern will play a crucial role in driving North American user growth for RightWayAI. Working closely with the founding team, this position is responsible for building and enhancing the company’s brand presence and engaging with Gen Z audiences across various digital platforms, primarily TikTok, Instagram, and Discord.

Key Responsibilities:

• Platform Management & Growth: Manage and actively grow RightWayAI’s presence and engagement across key social media and community platforms including TikTok, Discord, Instagram, and other relevant emerging platforms.
• Content & Strategy Development: Create, develop, and execute innovative marketing content and community engagement strategies specifically designed to resonate with Gen Z.
• Market & User Research: Conduct in-depth market research, user analysis, and competitor benchmarking to identify trends, opportunities, and effective strategies for audience engagement and growth.
• Campaign Support: Provide comprehensive support for various growth campaigns and social media initiatives, ensuring they are tailored to effectively reach and engage the Gen Z demographic.

Required Skills & Qualifications:

• North American Experience: Multiple years of proven experience living, studying, or working within North America, providing a foundational understanding of the region’s cultural landscape.
• Gen Z Cultural Understanding: A deep and nuanced understanding of North American Gen Z culture, including their humor, evolving trends, and online behavior patterns.
• Platform Familiarity: Strong familiarity with TikTok and demonstrated experience or understanding of online community building principles and practices.
• Communication Skills: Excellent written communication skills in English, capable of crafting engaging and platform-appropriate content.

Preferred Skills & Qualifications (Plus Points):

• Industry Experience: Prior experience in the AI, education, or SaaS sectors.