Marketing Intern
Are you applying to the internship?
Job Description
About The Hershey Company: The Hershey Company is a large, established food company, specifically known for its chocolate and confectionery products. This internship offers a chance to gain hands-on experience within their marketing department.
Job Description: Marketing Intern (Summer 2025, Hershey, PA)
This internship provides a comprehensive brand management experience at The Hershey Company. Interns will be given significant responsibility and will have the opportunity to:
• Lead Teams: The intern will act as a project leader, coordinating internal teams and external marketing suppliers (e.g., design agencies) to ensure successful execution of marketing plans. This demonstrates a significant level of responsibility and trust placed on the intern.
• Analyze the Business: The role requires strong analytical skills to assess business performance and translate those findings into actionable marketing strategies. This includes evaluating the impact of various marketing variables such as advertising, promotions, pricing, product development, and retail programs on short-term and long-term profitability and market share.
• Develop Strategic Thinking: Interns must demonstrate a solid understanding of the external business environment, including market trends, competitive analysis, and consumer/customer behavior. They will be expected to apply this knowledge to inform marketing decisions.
Specific Responsibilities:
• Leadership: Oversee internal and external activities to ensure successful implementation of marketing plans.
• Analysis: Conduct business result analysis or direct the analysis conducted by others.
• Market Research: Perform internal and external assessments of the competitive landscape, customer behaviors, market trends, and their implications for the assigned area of responsibility.
• Professional Development: Participate in individual training and development programs.
Qualifications:
• Education: Currently enrolled in a first-year MBA program.
• Leadership Skills: Superior leadership skills are essential for managing teams and projects.
• Business Acumen: Demonstrates a strong understanding of overall business principles and a holistic general management approach.
• Strategic Thinking: Exceptional strategic thinking and planning capabilities are required.
• Analytical Skills: Outstanding analytical abilities are needed to interpret data and develop actionable insights.
• Innovation: Ability to foster innovation and contribute creative solutions to marketing challenges.
• Communication: Strong verbal and written communication skills are necessary for effective interaction with various audiences, including senior management.
• Value Creation: Possesses a mindset focused on creating economic value for the company.
Important Note: The Hershey Company will not provide immigration-related support for this internship or for entry-level roles in the future.
