Marketing Intern

Job Description

About PepsiCo:

PepsiCo is a global leader in food and beverage, with a mission to “Dare for More” by championing innovation, taking calculated risks, and challenging the status quo. They are passionate about creating deep connections between people and their iconic products, which are enjoyed by over 1 billion people daily. PepsiCo values a culture where everyone feels welcome and encouraged to be their authentic selves.

2025 Summer Intern: Marketing Intern – Undergrad

This 10-week internship offers a unique opportunity for undergraduate students to gain valuable hands-on marketing experience and contribute to real-world business projects. The program is designed to nurture future marketing talent and potentially lead to a full-time opportunity after graduation.

# What You’ll Do:

• Lead impactful projects: You will work on a real-world business challenge, thinking critically and collaborating with cross-functional teams. You will present your strategic recommendations to senior leadership at the end of the internship.
• Develop essential skills: Gain experience in various marketing functions including branding, innovation, shopper marketing, and sports marketing.
• Gain exposure: Learn from experienced marketing professionals at one of PepsiCo’s three U.S. headquarters: Chicago, IL (PepsiCo Foods, Gatorade, PBNA Central Division), Purchase, NY (PepsiCo Beverages), or Plano, TX (PepsiCo Foods).
• Make a difference: Contribute to PepsiCo’s short- and long-term strategic business objectives through high-impact marketing recommendations.
• Grow your leadership skills: Develop functional ownership, leadership capability, and business acumen.
• Network with peers and mentors: Participate in professional development initiatives and mentorship opportunities, build relationships with fellow interns, and gain exposure to top-tier brands, campaigns, and marketers.

# Responsibilities May Include:

• Partnering with agencies to develop brand positioning and communication strategies.
• Generating innovative brand activation ideas based on consumer insights.
• Analyzing brand performance, competitor performance, and channel dynamics.
• Developing communication plans for new product launches and promotional events.
• Supporting innovation teams in consumer analysis, concept development, and graphics development.

# The Summer Experience:

PepsiCo believes in providing interns with a valuable and meaningful experience. You can expect to gain:

• 10 weeks of hands-on marketing experience in a core marketing function.
• A dedicated mentor/buddy for support and guidance.
• Opportunities for networking with other interns and building lasting relationships.
• Exposure to executive leadership and the various career paths available within PepsiCo’s marketing organization.

# Compensation and Benefits:

• Competitive hourly pay ranging from $21.50 to $40.19/hour, determined based on role, degree discipline, degree level, and location.
• A comprehensive benefits package for full-time employees including paid time off, parental leave, medical, dental, vision, disability, retirement plan, and more.

# Qualifications:

• Current undergraduate student with an expected graduation date between December 2025 and May 2026.
• Preferred majors: Business or Marketing (other majors will be considered).
• Minimum GPA of 3.0.
• Interest in working in one of the following locations:
• Plano, Texas
• Purchase, New York
• Chicago, Illinois
• Indefinite right to work in the United States.

# Preferred Candidate Experience and Characteristics:

• Proven leadership through extracurricular involvement.
• Relevant marketing experience (on- or off-campus, through part-time jobs, academic clubs, or volunteer experiences).
• Unique experiences demonstrating creative instincts, a passion for marketing, and deep consumer empathy.
• Passion for consumer brands.
• Familiarity with digital media platforms.
• Strong analytical skills with the ability to find actionable solutions.
• Ability to adapt in a dynamic and ambiguous environment.
• Strong drive for results.
• Intellectual curiosity.

This internship program is an exciting opportunity for ambitious and motivated students to gain valuable experience and develop their skills within a global leader in the food and beverage industry.