Marketing Intern

Job Description

About PepsiCo:

PepsiCo is a global food and beverage leader, known for its iconic brands like Pepsi, Gatorade, Lay’s, and Quaker. They are committed to innovation, calculated risks, and making a positive impact on the world. Their associates are the heart of the company, creating deep connections with consumers through their products enjoyed by over 1 billion people every day. PepsiCo fosters a culture of inclusion and provides opportunities for individuals to develop their skills and make a global impact.

Job Description:

This 10-week summer internship program offers aspiring marketers a chance to gain hands-on experience and learn from seasoned professionals at one of PepsiCo’s three U.S. headquarters: Chicago, IL (PepsiCo Foods, Gatorade, PBNA Central Division), Purchase, NY (PepsiCo Beverages), or Plano, TX (PepsiCo Foods).

You’ll be tasked with:

• Leading impactful business projects: You’ll be presented with a real-world business challenge and encouraged to think critically and collaborate with cross-functional teams.
• Gaining valuable experience: You’ll learn from experienced marketing professionals and develop your skills in areas like brand positioning, consumer insights, and campaign development.
• Making a tangible impact: At the end of the internship, you’ll present a strategic recommendation to senior leadership.

This internship offers:

• Autonomy and support: You’ll have the freedom to explore your ideas while receiving guidance and feedback from mentors and managers.
• Exposure to best-in-class brands: You’ll get to work on iconic brands, campaigns, and marketing initiatives.
• Professional development: You’ll participate in mentorship programs and networking events.
• Career advancement opportunities: This internship is a key pipeline for full-time marketing roles upon graduation.

Your responsibilities may include:

• Partnering with agencies to develop brand positioning and communication strategies
• Generating innovative brand activation ideas based on consumer insights
• Analyzing brand and competitor performance across various channels
• Developing communication plans for new product launches and promotional events
• Supporting innovation teams in consumer research, concept development, and graphics development

This internship is an opportunity to:

• Develop your entrepreneurial mindset while leveraging the resources of a global company
• Gain significant responsibility and make high-impact contributions to PepsiCo’s strategic goals
• Enhance your leadership capabilities, functional ownership, and business acumen
• Network with fellow interns and build lasting relationships
• Gain exposure to senior leadership
• Explore diverse career paths within the marketing field at PepsiCo