Marketing Intern

Job Description

PepsiCo: A Playground for Curious Minds

PepsiCo is a global powerhouse known for its iconic brands and commitment to innovation. We invite individuals who are driven by curiosity, a desire to challenge the status quo, and a passion for making a difference. From our executives to our frontline leaders, we embrace a culture of taking chances and striving for betterment.

Our associates are the heart of our success, forming a global team of innovators who bring our products to over a billion people daily. We believe in a culture of inclusivity where every individual can be themselves, influence those around them, and contribute to our global impact.

Marketing Intern – MBA: Dare for Better

PepsiCo’s Marketing Internship offers a unique opportunity to spend your summer tackling real business challenges alongside experienced marketers in one of our three U.S. headquarters: Chicago, IL (PepsiCo Foods & Gatorade), Purchase, NY (Pepsi Beverages), or Plano, TX (PepsiCo Foods). We value fresh perspectives and empower our interns to showcase their ability to deliver meaningful, comprehensive business recommendations.

Here’s what you can expect:

• High-Impact Projects: You’ll be entrusted with significant responsibility, creating impactful marketing recommendations that drive PepsiCo’s short and long-term strategic business objectives.
• Entrepreneurial Mindset: Think like an entrepreneur, but with the backing of a global powerhouse.
• Develop Essential Skills: Cultivate and demonstrate functional ownership, leadership, creative thinking, analytical thinking, consumer empathy, and business acumen.
• Exposure to Best-in-Class: Gain exposure to top-tier brands, campaigns, and marketers through professional development initiatives and mentorship.

Summer assignments might include:

• Brand Strategy: Develop overall strategy for a brand, including in-store and online commercialization ideas to achieve long-term business goals (sales, distribution, market penetration, profits).
• Consumer Insights: Leverage consumer insights to understand challenges, be the voice in product, packaging, and communication development, and drive impactful solutions.
• New Product Innovation: Build new product concepts and develop compelling launch strategies.
• Marketing Programs: Develop and implement impactful consumer promotions, events, and marketing programs.
• Social & Digital Campaigns: Design social and digital campaigns, incorporating creative measurement tactics.
• Agency Collaboration: Partner with agencies in crafting brand positioning and communication strategies.
• Data-Driven Insights: Utilize data to understand category and competitive dynamics, guiding strategy and recommendations for future business opportunities.

The Summer Experience:

• Meaningful Marketing Experience: 10-week immersion in a core marketing function (brand, innovation, shopper marketing, sports marketing, and more).
• Dedicated Support: Assigned buddy to guide and mentor you.
• Networking Opportunities: Intern networking events to build lasting connections.
• Executive Exposure: Engage with senior leadership.
• Competitive Pay: Earn a competitive salary.
• Career Exploration: Gain insights into various career tracks within PepsiCo’s marketing organization, from General Management to CMO and beyond.

This is an opportunity to learn, contribute, and make a lasting impact on a global scale.