Marketing Intern

Job Description

About PepsiCo

PepsiCo is a global leader in the food and beverage industry, with iconic brands enjoyed by over 1 billion people every day. They are committed to innovation, taking calculated risks, and making a positive impact on the world. PepsiCo fosters a culture where everyone feels welcome and can contribute their unique talents to achieve shared goals.

Job Description: Marketing Intern – MBA

This summer internship at PepsiCo offers a unique opportunity to tackle real business challenges alongside experienced marketers at one of their three U.S. headquarters locations: Chicago, IL (PepsiCo Foods & Gatorade); Purchase, NY (Pepsi Beverages); and Plano, TX (PepsiCo Foods).

You’ll gain valuable experience by:

• Contributing fresh perspectives: Interns are encouraged to think outside the box and provide meaningful, comprehensive business recommendations.
• Working autonomously with support: You’ll enjoy a high degree of autonomy while receiving guidance and feedback from your manager, cross-functional partners, and the broader marketing organization.
• Building a network: This internship provides opportunities to connect with colleagues, build relationships, and potentially earn a full-time offer upon graduation.

As a Marketing Intern, you will:

• Develop impactful marketing recommendations: Your work will help PepsiCo achieve short and long-term strategic business objectives.
• Demonstrate leadership skills: You’ll have the chance to develop and showcase functional ownership, leadership, creative and analytical thinking, consumer empathy, and business acumen.
• Gain exposure to best-in-class marketing: You’ll be exposed to renowned brands, campaigns, and marketers through professional development initiatives and mentorship.

Potential Summer assignments include:

• Brand strategy development: Developing overall brand strategies, including in-store and online commercialization ideas, to achieve long-term business goals like sales growth, distribution expansion, and profit maximization.
• Consumer insights application: Leveraging consumer insights to identify problems, understand target audiences, and inform product, packaging, and communication development.
• New product innovation: Building new product concepts and developing innovative launch strategies.
• Consumer promotion development: Creating impactful consumer promotions, events, and marketing programs.
• Social and digital campaign design: Leveraging insights to design engaging social and digital campaigns, incorporating creative measurement tactics.
• Brand positioning and communication: Partnering with agencies to create compelling brand positioning and communication strategies.
• Category and competitive analysis: Using data to understand category and competitive dynamics, guiding strategic recommendations for future business opportunities.

The Summer Experience:

PepsiCo recognizes the value of internships in nurturing future talent. This program is designed to be a meaningful and impactful experience, providing you with:

• 10 weeks of hands-on marketing experience within a core marketing function, including brand, innovation, shopper marketing, sports marketing, and more.
• A dedicated buddy for guidance and support.
• Networking opportunities with other interns.
• Exposure to senior leadership.
• Competitive compensation.
• Insights into various career paths within PepsiCo’s marketing organization, including General Management and CMO roles.