Marketing Intern

Job Description

About PepsiCo:

PepsiCo is a global leader in food and beverage, offering a diverse portfolio of iconic brands enjoyed by over 1 billion people daily. We’re committed to innovation, calculated risk-taking, and making the world a better place. We believe in the power of our associates, who are the driving force behind connecting people with our products.

At PepsiCo, we embrace a culture of inclusion, where everyone can be themselves and make a real impact. We offer opportunities for growth, development, and making a global difference.

Job Description:

PepsiCo’s Marketing Internship is a unique opportunity to spend your summer tackling real business challenges alongside experienced marketers at one of our U.S. headquarters (Chicago, IL, Purchase, NY, or Plano, TX). We value fresh perspectives and empower interns to showcase their ability to provide meaningful, comprehensive business recommendations.

As a Marketing Intern, you will enjoy autonomy while receiving full support, guidance, and feedback from your managers, cross-functional partners, and the broader marketing organization. You’ll gain valuable experience, build a strong network, and potentially secure a full-time opportunity upon graduation.

What you can expect:

• Think like an entrepreneur: You’ll be given significant responsibility to develop high-impact marketing recommendations that drive PepsiCo’s short and long-term strategic business objectives.
• Develop key skills: Gain experience in functional ownership, leadership, creative and analytical thinking, consumer empathy, and business acumen.
• Exposure to best-in-class: Learn from industry leaders through professional development initiatives and mentorship.
• Meaningful projects: Contribute to real-world marketing initiatives like developing brand strategies, leveraging consumer insights, building product innovations, creating marketing campaigns, and analyzing market data.

Summer assignments may include:

• Developing overall brand strategies: Including in-store and online commercialization ideas to achieve long-term goals (sales, distribution, market penetration, profits).
• Utilizing consumer insights: To understand challenges and provide input for product, packaging, and communication development.
• Building new product innovation concepts: And crafting launch strategies.
• Developing impactful consumer promotions, events, and marketing programs.
• Designing social and digital campaigns: Along with innovative measurement tactics.
• Partnering with agencies: To create brand positioning and communication strategies.
• Leveraging data to understand category and competitive dynamics: To inform strategic decisions and recommendations for future business opportunities.

The Summer Experience:

• 10 weeks of hands-on marketing experience in a core function (e.g., brand, innovation, shopper marketing, sports marketing).
• Assigned buddy for support and mentorship.
• Networking events to build lasting connections with fellow interns.
• Exposure to executive leadership.
• Competitive compensation.
• Insights into the various career paths available within PepsiCo’s marketing division.

Compensation & Benefits:

• The expected hourly pay range for 2025 campus intern openings is $55.50 – $56/hour.
• Final salary is determined based on role, degree discipline, level, and location.
• We are committed to converting our interns into full-time opportunities.
• Full-time employees enjoy a comprehensive benefits package, including paid time off, health insurance, retirement plan, and more.

Join us and Dare for Better!