Marketing Intern

Job Description

About PepsiCo:

PepsiCo is a global leader in food and beverage, with iconic brands enjoyed by over 1 billion people every day. They champion innovation, calculated risks, and challenge the status quo, fostering a culture where everyone feels welcome and empowered to be themselves. At PepsiCo, you’re invited to join a global team of innovators and make a real impact on the world.

Job Description:

2025 Summer Intern: Marketing Intern – Undergrad

This 10-week internship offers a chance to gain valuable hands-on experience and learn from experienced marketing professionals at one of PepsiCo’s three U.S. headquarters: Chicago, IL (PepsiCo Foods, Gatorade, PBNA Central Division), Purchase, NY (PepsiCo Beverages), and Plano, TX (PepsiCo Foods).

Responsibilities:

• Lead impactful business projects: You’ll be presented with a real-world business challenge and tasked with thinking critically and collaborating with cross-functional partners.
• Present strategic recommendations: At the end of the internship, you’ll present your strategic recommendations to senior leadership.
• Gain autonomy and support: You’ll have significant autonomy, while also receiving full support, guidance, and feedback from your managers and the broader marketing organization.
• Develop key skills: You’ll gain experience in functional ownership, leadership capability, and business acumen.
• Exposure to best-in-class practices: The internship offers exposure to best-in-class brands, campaigns, and marketers through professional development initiatives and mentorship.

Specific responsibilities may include:

• Partnering with agencies on brand positioning and communication strategies
• Generating brand activation ideas based on consumer insights
• Analyzing brand and competitor performance and channel dynamics
• Developing communication plans for new product launches and promotional events
• Supporting innovation teams with consumer analysis, concept development, and graphics development

The Summer Experience:

• 10 weeks of practical marketing experience: You’ll gain hands-on experience in a core marketing function, such as brand, innovation, shopper marketing, or sports marketing.
• Mentorship and networking: You’ll be assigned a mentor/buddy and participate in intern networking events.
• Executive leadership exposure: You’ll have the opportunity to interact with senior leaders.
• Career path insights: You’ll gain insights into various career paths within PepsiCo’s marketing organization.

Compensation and Benefits:

• Hourly pay range: $21.50 – $40.19/hour, determined based on role, degree, and location.
• Full-time conversion opportunity: PepsiCo loves to convert interns to full-time opportunities.
• Comprehensive benefits package: Full-time positions offer benefits like paid time off, parental leave, medical, dental, vision, disability, and retirement plan.

Qualifications:

• Currently pursuing an undergraduate degree with an expected graduation date between December 2025 and May 2026.
• Preferred majors: Business or Marketing, other majors will be considered.
• Minimum GPA of 3.0.
• Interest in working in Plano, Texas, Purchase, New York, or Chicago, Illinois.
• Must have indefinite right to work in the United States.

Preferred Candidate Experience and Characteristics:

• Proven leadership through extracurricular involvement
• Relevant marketing experience (on-campus or off-campus)
• Unique experiences demonstrating creative instinct, passion for marketing, and consumer empathy
• Passion for consumer brands
• Familiarity with digital media platforms
• Strong analytical skills
• Ability to adapt in dynamic and ambiguous environments
• Strong drive for results
• Intellectual curiosity