Marketing Intern

Job Description

About The Walt Disney Company

The Walt Disney Company is a global entertainment and media giant known for its iconic brands and captivating storytelling. With a focus on innovation, imagination, and inclusion, Disney creates experiences that entertain, inform, and inspire audiences worldwide. The company’s vast portfolio encompasses film, television, streaming services, theme parks, consumer products, and more. Disney’s commitment to global growth and collaboration fosters an inclusive employee experience characterized by continuous learning, development, and achievement.

Job Description: Marketing Intern – Retention & Lifecycle Team (Disney+ Hotstar)

This internship opportunity is based in Singapore and offers a chance to contribute to the success of Disney+ Hotstar, the company’s leading streaming service in the region. As a Marketing Intern within the Retention & Lifecycle team, you will play a crucial role in driving customer engagement and retention through targeted campaigns.

Responsibilities:

Dedicated Project: Lifecycle Automation Campaign

• Collaborate with the marketing operations team to implement best practices for campaign execution.
• Develop strategies to enhance user engagement and retention through targeted campaigns.
• Design and implement customer journeys focused on engagement, retention, and winback objectives using CRM tools across various channels (push notifications, in-app, web, email).
• Analyze campaign performance using data measurement and share insights with stakeholders.

Campaign Management

• Maintain and update campaign calendars.
• Collaborate with agencies to ensure campaign deliverables meet objectives and timelines.
• Monitor campaign performance dashboards.
• Prepare campaign result decks for presentations.
• Manage campaign assets and distribution to key stakeholders.
• Liaise with agencies and freelancers to request copy and design for campaign needs.

Overall

• Collaborate with internal and external stakeholders to develop marketing campaigns across direct communication channels (email, push notifications, in-app messages, App Store listings).
• Contribute to the planning and development of a marketing calendar for direct communications.
• Work with creative teams to secure assets for campaigns.
• Execute A/B testing and learn from campaign results.

Internship Requirements:

• Currently pursuing a bachelor’s degree in Marketing, Business Studies, Communications, Media, or a related field.
• Strong willingness to conduct A/B testing and learn from customer and campaign data.
• Excellent organizational skills and the ability to prioritize work projects.
• Strong communication and presentation skills.
• Analytical and numerical skills are a plus.
• Knowledge or interest in Digital Marketing is an advantage.
• Enthusiasm and passion for Disney, Pixar, Star Wars, and Marvel.
• High level of self-motivation and meticulousness with a strong passion for the streaming industry.
• Adaptability to a constantly evolving organization and ability to thrive in a fast-paced work environment.
• Team player with excellent interpersonal skills and a strong collaborative spirit.
• Proactive and inquisitive approach, proposing innovative solutions.
• Self-starter with minimal supervision needs, seeking opportunities to contribute to campaigns and projects.
• Ability to manage competing deadlines and stakeholder expectations.
• Strategic thinker with strong communication skills.
• Excellent command of written and spoken English.

Please note: This is a full-time internship opportunity running from January to June 2025.

To apply:

• Indicate your internship availability (start and end date) in your resume.
• Indicate your expected graduation date in your resume.
• Include a link to your marketing portfolio (if applicable) in your resume and application.

The Walt Disney Company is an Equal Opportunity Employer. We strive for a diverse workforce representative of our audience, where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences, and perspectives.