Marketing Insights Intern
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Job Description
About Cvent:
Cvent is a leading provider of meetings, events, and hospitality technology, employing over 4,300 people and serving nearly 21,000 customers worldwide. Founded in 1999, the company offers a comprehensive event marketing and management platform for event professionals and provides software solutions to hotels and venues to boost their group/MICE and corporate travel business. Cvent’s culture emphasizes intrapreneurship, encouraging employees to act like entrepreneurs, embrace risk, and make decisions proactively. The company values diversity and agility. The Global Demand Center, where this internship is located, manages the technology, processes, data, and reporting that generate leads and demand for Cvent’s products. It functions as an internal agency handling digital, email, web, and database marketing, along with campaign and program management.
Job Description: Marketing Insights Intern
Cvent’s Global Demand Center seeks a motivated Marketing Insights Intern to support the Database Marketing team. This role involves analyzing key marketing metrics and preparing reports.
Responsibilities:
• Data Interpretation and Reporting: Interpret campaign data, analyze results, create ongoing reports for regional and product-focused marketing teams, and provide recommendations for improving campaign targeting.
• KPI Reporting: Report on key marketing performance indicators (KPIs) such as lead generation, conversion rates, marketing attribution, and lead profile analysis (demographic and firmographic trends).
• Team Support: Support major team initiatives including the creation of Sales x Marketing data PowerPoint decks, dashboard audits, and ad-hoc marketing campaign analyses.
• Project Coordination: Assist with coordinating project-related meetings, taking notes, and communicating follow-up items.
• Campaign Improvement: Leverage data and insights to help marketing campaign owners optimize their email and digital channel programs.
Requirements:
• Current (or upcoming) Undergraduate senior or Graduate student pursuing a degree in Marketing, Business Analytics, Data Science, or a related field.
• Proficiency in Microsoft Excel (intermediate level or higher).
• Experience with data visualization in Microsoft Excel, PowerPoint, and other related tools.
• Strong analytical skills.
• Self-motivation and ability to thrive in a fast-paced environment, working both independently and collaboratively.
• Excellent organizational skills with the ability to prioritize and meet deadlines.
• Exceptional attention to detail and commitment to accuracy.
• Graduation date: December 2025 or May 2026.
• Minimum GPA of 3.0.
Note: Sponsorship is not offered for this position.
