Marketing Director – Strategic Planning & Innovation

Job Description

Marketing Director – Carbonated Soft Drinks Innovation & Planning | PepsiCo

The Tone:
This is a full-time leadership role at PepsiCo, likely located in Ontario, Canada. PepsiCo builds a vast portfolio of over 500 beloved food and drink brands that touch millions of people daily. This position is crucial for driving strategic innovation, commercialization, and marketing excellence for the carbonated soft drinks portfolio, directly impacting consumer experience and business growth.

The TL;DR
• Role: Senior Leadership
• Type: Full-time
• Location: In-person, Ontario, Canada

• Team: Leads a team of 4 marketers, including 2 direct reports.
• Mission: Lead innovation, strategic planning, and marketing for PepsiCo’s carbonated soft drink portfolio to drive growth and superior consumer engagement.

What You’ll Actually Do
• Strategic Planning: Lead and validate the strategic planning process (Strat Plan and Bus Review) for the CSD portfolio, ensuring robustness and consumer validation.
• Innovation Commercialization: Oversee the commercialization of new innovation platforms, including financial and operational assessment across different brands and businesses.
• Marketing Planning: Own and direct the marketing planning process for the CSD portfolio, ensuring the delivery of superior consumer marketing activities.
• Partnership Management: Drive growth for SVNS Hard 7UP through leadership of the ready-to-drink alcohol partnership with Labatt.
• Agency Leadership: Cultivate and inspire strong local agency relationships to deliver breakthrough plans for the flavor portfolio, including Mountain Dew and 7UP.

The Must-Haves
• Background: Bachelor’s Degree in a relevant field, with expertise in consumer packaged goods marketing, strategic planning, and innovation.
• Experience: 10+ years of experience in consumer packaged goods marketing, demonstrating leadership in driving growth and commercialization.
• Skills: Demonstrated ability to win through superior consumer marketing, proven ability to build strong relationships with key stakeholders and influence at all levels, and leadership in agency relationships to achieve gold standard results.
• Bonus: A Business degree is preferred.