About the Job: Marketing & Digital Campaign Support

Overview: Why AAA Life

Join AAA Life, a respected and trusted American brand with a rich history spanning over 50 years, focused on providing Life Insurance and Annuity Products since 1969. With over 1.8 million policies, AAA Life prides itself on earning the trust of its policyholders, fulfilling the promise to be there for them and their families when it matters most. By joining the AAA Life team, you become part of a company deeply committed to mutual support and protecting lives. We foster a diverse, equitable, and inclusive culture where every associate feels a sense of belonging and can leverage their unique talents and perspectives to influence, innovate, motivate, and thrive.

Work Arrangement

Work Solution: Hybrid (combining remote and in-office work)

The Role: What You’ll Do & Gain

This role offers a unique opportunity to contribute to direct marketing and digital campaign efforts while gaining invaluable hands-on experience and a comprehensive understanding of the marketing landscape within a leading insurance provider. You will play a crucial part in supporting campaign execution, analysis, and strategic development, learning directly from experienced professionals.

Key Responsibilities: What You’ll Do

• Customer Journey Documentation: Document the customer journey and create insightful journey maps.
• Email Campaign Support: Assist in selecting effective email subject lines, Calls to Action (CTAs), and other content blocks for email campaigns.
• Quality Assurance: Review and proof test emails for accuracy, functionality, and overall quality.
• Campaign Setup Assistance: Support the setup of campaign tracking for new initiatives.
• Performance Monitoring & Analysis: Analyze web traffic, monitor Key Performance Indicators (KPIs), and evaluate performance using Google Analytics and internal reports.
• Data Analysis for Improvement: Compile and analyze marketing data to identify areas for optimization and improvement.
• Market Research: Research new partners, emerging marketing tactics, industry trends, and growth opportunities.
• Competitive Analysis: Research competitors’ marketing strategies to identify new opportunities, gain insights to enhance campaign performance, and potentially document digital marketing activity for top competitors.
• Testing Opportunities: Identify and consider testing opportunities to improve campaign effectiveness.
• Integrated Campaign Identification: Identify opportunities for integrated marketing campaigns combining direct mail and digital channels.
• Segmentation & Targeting: Suggest new ideas for marketing to defined segments via digital or direct mail.
• Creative Strategy & Asset Development: Participate in informing creative strategy and assist with the asset development and approval process.

Learning & Development Opportunities: What You’ll Gain

• Direct Marketing Insight: Gain insight into Direct Marketing’s creative strategy and digital marketing activities.
• Campaign Fundamentals: Understand the basics of campaign setup, performance monitoring, analysis, testing, and optimization.
• Cross-Departmental Collaboration: Participate in cross-departmental and agency meetings to observe engagement with various partners.
• Creative & Compliance Process: Learn about and participate in the creative development and compliance review process.
• Market Trends: Learn about the competitive landscape and current trends in digital marketing.
• Customer Journey Expertise: Understand the customer journey from the initial click to conversion.
• Data Onboarding: Overview and education on the data onboarding process.
• Data Analysis Skills: Hands-on training with pivot tables to view and analyze data.
• Sales Funnel & Objectives: Education on the sales funnel and various campaign objectives (awareness, consideration, conversion).
• Product Knowledge: Education on the different types of life insurance products offered by AAA Life.

Qualifications

Required Education & Skills

• Education: Pursuing a bachelor’s degree in Business, Marketing/Advertising, Communications, or a related field.
• Core Skills: Strong organizational and communication skills.

Position Success Criteria

• Communication: Excellent written and verbal communication skills.
• Analytical Thinking: Strong organizational, problem-solving, and analytical skills.
• Adaptability: Versatility, flexibility, and willingness to adapt to changing priorities.
• Initiative: Ability to exercise independent judgment and demonstrate leadership skills.
• Technical Proficiency: Proficiency in Microsoft PowerPoint, Word, and Excel.
• Project Management: Proven ability to manage multiple projects and meet deadlines.
• Interpersonal Skills: Strong interpersonal skills for effective collaboration and stakeholder engagement.

Physical Requirements

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

Equal Employment Opportunity

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.